Grow is looking for a Staff Copywriter to bring empathetic, customer-centric writing and conceptual thinking to every touchpoint. This role blends hands-on copywriting craft with higher-level creative ideation, shaping how we communicate with customers, providers, and partners across web, email, paid social, campaigns, and more.
Reporting to the Creative Director and partnering closely with Art Directors and Designers, you'll help bring campaigns and activations to life - translating brand and creative strategy into writing that's fresh, consistent, and culturally relevant. This is a role for a creative thinker and a wordsmith: someone who leads by doing, thrives in a fast-paced environment, and loves building and refining a brand's voice.
Key Responsibilities- Bring creative concepts to life from initial idea through final execution across a wide range of brand touchpoints (campaigns, lifecycle, paid social, web, sales enablement, etc.).
- Partner closely with the Art Director, the Creative Director, and cross-functional teams to develop cohesive, on-brand campaigns and activations.
- Own projects from start to finish, balancing hands-on writing with strategic and conceptual thinking.
- Push the brand forward by contributing new creative and messaging ideas, refining tone systems, and helping evolve our voice.
- Help evolve brand voice and messaging guidelines across channels, maintaining consistency while pushing boundaries and staying culturally relevant.
- Give feedback to other team members and freelancers to ensure a high bar for creative execution.
- Translate marketing and brand strategy into clear, compelling creative concepts and copy.
- Stay on top of cultural and digital trends to ensure the brand's voice stays relevant and resonant.
- Juggle multiple projects with clarity and creativity while meeting tight deadlines.
QualificationsExperience- 7+ years of experience in copywriting, with a mix of in-house and agency experience preferred.
- A portfolio that shows exceptional growth-centric writing as well as higher-level conceptual executions.
- Experience evolving or maintaining brand voice and messaging guidelines and applying them consistently across campaigns and formats.
- Experience writing for performance/growth channels (lifecycle, paid social, landing pages) as well as brand and campaign work.
- Deep understanding of writing for digital, social, and web.
Skills- Excellent communication and presentation skills, with a confident, collaborative approach.
- Detail-oriented mindset with high standards for both big ideas and tiny details.
- A passion for brand building, storytelling, and creating work that resonates with real people.
Education- Bachelor's degree in English, Communications, Marketing, or a related field - or equivalent professional experience.
Employment Type: Full Time, Exempt
Base Compensation: The base compensation range for this position is
$144,000-$168,000 USD AnnuallyThis is a
hybrid role with the expectation to work onsite from our NYC, hub location
three days per week (Tuesday, Wednesday, and Thursday) and travel
2-3 times per year (e.g., company and department offsites).
The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate's working location.
Full Time Employee Benefits:- Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
- Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
- Financial Wellness: 401(k) program and equity opportunities.
- Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
- Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
- Wellness & Development: Annual stipends to put towards personal & professional growth.
- Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care ("Mental Health Mornings/Afternoons") and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
- Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.
Research shows that some groups hesitate to apply unless they meet every qualification. If you're excited about this role but don't check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.
