4+ years in crypto/web3 marketing or related B2B/B2C SaaS
Ability to simplify technical topics for diverse audiences
Experience building or scaling a brand or community from scratch
Understanding of stablecoins (e.g., USDC, USDT) or a willingness to learn
Fluency in performance metrics, growth loops, and SEO best practices
Strong writing and editorial skills, especially in short-form and visual content
Self-directed with an eagerness to manage marketing initiatives independently
Responsibilities
Define and refine StableWatch's brand positioning and voice
Develop go-to-market strategies for new features and research products
Create messaging frameworks for developers and institutions
Manage user acquisition funnels from awareness to engagement
Launch and test marketing experiments across various channels
Analyze campaign and traffic performance using analytics tools
Build and execute content calendars across multiple platforms
Benefits
Influence the voice and impact of a significant platform in stablecoins
Collaborate with experienced founders in DeFi and analytics
Contribute to enhancing the transparency and accessibility of stablecoin infrastructure
Enjoy a flexible work environment with high ownership opportunities
Engage in work with a meaningful, real-world impact
Full Job Description
The Role
We're looking for a Marketing Lead to take ownership of the brand, user acquisition, product storytelling, and our digital footprint. This is a hybrid role across Growth, Product Marketing, and Digital Strategy-ideal for someone who's equally creative and data-driven, and excited by the challenge of making StableWatch the go-to destination for stablecoin knowledge.
You'll work directly with the founders to shape the narrative, build campaigns, and develop strategies that drive both product adoption and thought leadership.
Strategy & Positioning
Define and continuously refine StableWatch's brand positioning and voice in the market
Own the GTM strategy for new features, reports, and research products
Build messaging frameworks that resonate with developers, institutions, and the broader crypto community
Growth Marketing
Own user acquisition funnels-from awareness to engagement
Launch experiments across email, content, SEO, paid media, partnerships, and community
Analyze campaign and traffic performance using tools like GA, Mixpanel, and Hubspot
Social & Content Strategy
Build and execute a content calendar across X (Twitter), Farcaster, LinkedIn, Mirror, Substack, and more
Work with research and data teams to publish high-signal dashboards, infographics, and insights
Develop social strategies that grow organic reach, trust, and influence
Product Marketing
Work closely with product and design to translate features into compelling benefits
