The RoleWe're looking for a
Marketing Lead to take ownership of the brand, user acquisition, product storytelling, and our digital footprint. This is a hybrid role across
Growth,
Product Marketing, and
Digital Strategy-ideal for someone who's equally creative and data-driven, and excited by the challenge of making StableWatch the go-to destination for stablecoin knowledge.
You'll work directly with the founders to shape the narrative, build campaigns, and develop strategies that drive both product adoption and thought leadership.
Strategy & Positioning- Define and continuously refine StableWatch's brand positioning and voice in the market
- Own the GTM strategy for new features, reports, and research products
- Build messaging frameworks that resonate with developers, institutions, and the broader crypto community
Growth Marketing- Own user acquisition funnels-from awareness to engagement
- Launch experiments across email, content, SEO, paid media, partnerships, and community
- Analyze campaign and traffic performance using tools like GA, Mixpanel, and Hubspot
Social & Content Strategy- Build and execute a content calendar across X (Twitter), Farcaster, LinkedIn, Mirror, Substack, and more
- Work with research and data teams to publish high-signal dashboards, infographics, and insights
- Develop social strategies that grow organic reach, trust, and influence
Product Marketing- Work closely with product and design to translate features into compelling benefits
- Coordinate product launches and educational flows (onboarding, feature drops, lifecycle comms)
Create clear and concise user-facing copy (landing pages, in-app, tooltips, blog posts)
Why Join Us?- Shape the voice and impact of a category-defining platform
- Work directly with experienced founders in the DeFi and analytics space
- Help make stablecoin infrastructure more transparent and accessible to the world
- Flexible work environment, high ownership, and a mission with real-world impact
You Might Be a Fit If You...- Have 4+ years in crypto/web3 marketing or related B2B/B2C SaaS
- Love turning technical topics into accessible content for different audiences
- Have built or scaled a brand or community from scratch
- Understand the stablecoin ecosystem (USDC, USDT, LUSD, GHO, etc.) or are eager to learn
- Are fluent in performance metrics, growth loops, and SEO
- Have strong writing and editorial skills, especially in short-form and visual content
- Are self-directed and excited to own marketing end-to-end
