Position Summary:We're looking for a creative,results-driven social media leader to shape how our brand shows up, connectswith consumers and grows. The Senior Social Media Manager will lead socialstrategy, community engagement, creator and ambassador partnerships, andcontent that drives discovery, advocacy and purchase.
This hands-on leader willdevelop the Social Media Manager and partner with Brand Marketing, Creative,Ecomm and agencies to turn consumer insights, product benefits and culturaltrends into compelling content. The ideal candidate brings strong CPGexperience, creative instincts and the ability to build communities, guideagency partners and connect social performance to business results.
*This is Nashville based Remote Role*
Role and Responsibilities:- Lead social media strategy and oversee the content calendar across priority platforms, aligning content with brand campaigns, product launches, and business goals.
- Guide creative development for short-form video and social content in partnership with Brand Marketing, Creative, and agency teams.
- Oversee community engagement and use audience feedback to improve content and strengthen consumer relationships.
- Lead creator and ambassador programs and oversee the development of user-generated content for organic social, paid media, and TikTok Shop.
- Manage agency relationships, deliverables, and budgets, and oversee content approvals to ensure brand consistency, accurate product claims, and proper disclosures.
- Manage and develop the Social Media Manager through coaching, feedback, and clear priorities.
- Measure social performance, connect results to business goals, and recommend where to improve or invest.
Requirements:- 5-7+ years of relevant experience in social media, digital marketing or consumer brand marketing, including strategy ownership and measurable results.
- Demonstrated success growing a CPG or consumer product brand through social, with examples of content and campaigns that increased engagement, brand relevance, qualified traffic or sales.
- Experience developing platform-specific strategies across Instagram, TikTok, Facebook, YouTube and Pinterest.
- Strong creative instincts and hands-on experience developing short-form video and creator-led content, with the ability to translate relevant trends into ideas that fit the brand.
- Strong TikTok knowledge and experience directing and evaluating agency partners. TikTok Shop familiarity is preferred.
- Experience managing creator, ambassador and UGC programs, along with demonstrated ability to coach a direct report and collaborate across teams.
- Excellent writing, creative briefing, project management and analytical skills; proficiency with social publishing and reporting tools.
- Wellness or supplement experience is preferred.
Physical Demands / Work Environment:- Must be able to sit/stand for 8 hours.
- Walking, bending, light lifting up to 30 lbs.
Compensation + Benefits:- Base salary + bonus based on company and personal performance
- Medical, Dental, Vision and Supplement Insurance (with company assistance)
- 401(k) with company match
- Paid Time off, 9.5 Paid Holidays
