Founding Product Marketer - Community PhoneWhat we're buildingAging in America is broken. Seniors are isolated. Their families are anxious in ways that go far beyond "I hope mom's alright."
They're checking her bank account daily because they can't tell if she's being scammed. They're calling three times a day because she didn't pick up and they don't know if she's okay. They're lying awake wondering if she's connected to anyone, or just sitting alone.
There are 55 million Americans over 65 living at home. Most of them, and most of their families, are navigating this alone.
Community Phone is fixing that. We built a phone so simple it works out of the box, no setup required. We wrapped it with AI-powered check-in calls that surface how she's really doing. And we built a family app that replaces daily dread with genuine safety and peace of mind, knowing she is connected within her community.
It's working. We're well into 8 figure subscription ARR pacing to 9 figure, with 25,000+ families trusting us with something that matters deeply to them. Customers stay. They refer their friends. They tell us we took away an anxiety they had carried for years and their role in the relationship with their Mom is now able to be more emotionally supportive.
We are now looking for the person who defines how this story reaches the world.
Why this role is rareMost PMM roles are maintenance jobs. Inherit a framework, optimize a funnel someone else built, work three layers from the CEO.
This one is different.
You'll be the first dedicated product marketer at a company that has found genuine product-market fit and is now figuring out how to scale it. You report directly to the CEO. You own positioning, packaging, sales enablement, and go-to-market across a product that is genuinely improving people's lives.
The decisions you make in year one will shape how tens of millions of American families think about aging, safety, and connection. That's not an exaggeration. It's the actual scope of what's in front of you.
What you'll ownPositioning and messaging - define why Community Phone is the obvious choice for families with aging parents. Own the messaging framework and keep it sharp as the product evolves.
Upsell and expansion - our biggest near-term growth lever is converting customers from our base plan to our family plan. You'll own the pitch, the rep playbook, the self-serve upgrade flow we're building, and the positioning of this plan on our website.
Launch and GTM - run go-to-market for every new feature: AI check-in calls, family app updates, new plan tiers. Define launch tiers, write briefs, own the comms calendar.
Sales and CS enablement - equip reps with positioning that converts. Own the sales playbook, objection handling, and training, reviewed biweekly with Sales and CS.
Voice of the customer - talk to families who upgraded and families who didn't. Run win/loss interviews monthly. Feed insights directly into the roadmap, rep scripts, and website.
GTM rhythm - run a weekly sync with Growth, CS, and Product. Keep everyone saying the same thing.
Your first 90 daysTalk to 30+ customers: families who upgraded, families who didn't, and seniors using the phone daily. Find the emotional truth of what we're selling.- Rewrite the upsell pitch. Turn it into a repeatable playbook reps can run without hand-holding.
- Deliver two sharp personas and a refreshed messaging framework.
- Write the copy and framing for the self-serve upgrade flow in the family app.
- Run your first Tier-1 feature launch end-to-end.
What we're looking for- Rigorous and organized hypothesis driven thinking that creates clarity
- 6 to 10+ years in product marketing at a consumer or SMB subscription company. You've shipped GTM tied to real revenue impact, not just awareness.
- AI fluency. EG can quickly ship hypotheses on our website with our in-house Claude skills.
- Experience with a self-serve or light-touch sales motion. You know how to write messaging that converts without a rep in the room.
- Comfortable positioning hardware and software together for non-technical buyers. Our customers are families, not IT teams.
- High analytical ability. Can fluently meld and interpret meaning from WAU usage retention curves with the liberal arts of customer interviews to form compelling hypotheses.
- Strong writer. You can turn a complex product into a sentence a 70-year-old's daughter understands immediately.
- Operator mindset. You focus on outcomes, create urgency, and don't wait for perfect information.
How we'll know it's working- Upsell conversion improves meaningfully within 60 days of your playbook + website positioning going live.
- Reps can pitch the product consistently without relying on you in the room
- Family plan attach rate by acquisition channel
- We are learning the truth about the core messaging pillars and ICP segments faster and see that impact across all customer facing surfaces who are customers of your work
Compensation and logistics- $155,000 to $190,000 base, plus equity. 401(k) and health insurance included.
- Remote-first. About 80 people across 15 countries. 3-4 in person offsites per year at domestic or international locations. Backed by Y Combinator, YC Continuity, SNR.vc, and other top-tier investors.
