AEM is looking for a Senior Manager of Product Marketing to own positioning, competitive intelligence, and sales enablement across a global suite of environmental monitoring products and solutions. You will set the direction on messaging and lead production of deliverables that bring that strategy to life.
You will be accountable for how AEM's products are positioned in the market, how the sales team communicates our value, and how we differentiate against competitors. You will work closely with Product, Sales, and the broader marketing team, and your output will be visible to senior leadership from day one.
We are looking for someone who applies AI systematically to compress research timelines, sharpen competitive synthesis, and accelerate content development. We are not looking for someone doing the basics.
This role reports to the VP of Marketing.
Job Responsibilities:Market Positioning
- Develop and maintain positioning and messaging frameworks across AEM's product portfolio, translating technical capabilities into buyer-relevant value propositions
- Ensure positioning holds up in competitive sales cycles and reflects how buyers actually make decisions
Competitive Intelligence
- Own competitive intelligence as an ongoing discipline, not a one-time project
- Monitor competitor positioning, product developments, and go-to-market moves across the environmental monitoring industry
- Synthesize findings into usable briefs and enable sales with current, credible differentiation
Sales Enablement
- Build and maintain the sales enablement library: battle cards, one-pagers, solution briefs, pitch narratives, and objection-handling guides
- Ensure field teams have current, on-message materials that reflect actual product positioning and competitive reality
- Work closely with sales leadership to understand where the gaps are and close them
Product Launch
- Plan and execute product and feature launches end to end, from internal readiness through external announcement
- Coordinate across Product, Sales and Marketing to land launches with impact
- Train and prepare sales and support teams ahead of new product introductions
Thought Leadership
- Contribute to AEM's thought leadership presence through bylines, speaking abstracts, white papers, and campaign messaging
- Help define the narrative that differentiates AEM in a competitive market
Marketing Support
- Provide messaging and copy support across web, campaigns, press releases, and partner communications
- Serve as a positioning and content resource for the broader marketing team
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
Requirements
- Bachelor's degree required. MBA or equivalent experience a plus.
- 8 or more years of total experience, with at least 4 years in B2B product marketing, preferably at a company selling data, software, or technology products.
- Experience in the environmental monitoring, weather, geospatial, or adjacent data or technology sector is strongly preferred.
- Demonstrated ability to develop positioning frameworks, messaging hierarchies, and value propositions that hold up in competitive sales cycles.
- Strong analytical skills. Comfortable working with market data, win/loss analysis, and usage metrics to drive decisions.
- Proven track record of producing sales enablement materials that field teams actually use.
- Skilled communicator across formats: executive presentations, customer-facing copy, internal briefs, and long-form thought leadership.
- Practical, active fluency with AI tools applied to research, content development, competitive analysis, and workflow automation. Able to articulate where and why AI adds genuine leverage.
Additional Information:
- This is a remote opportunity that can be done from anywhere in Canada
- Must be eligible to work in Canada without company sponsorship, now or in the future, for employment-based work authorization.
Canadian Compensation Range: A reasonable estimate of the current salary range for this position is $105,000 - $120,000 CAD per year. Please note that the salary information is a general guideline only. AEM considers a wide range of factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education, licensure and certifications, key skills as well as other market and business considerations when extending an offer. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.
This position will accept applications on an ongoing basis and will be closed once the position is filled.
