Sr. Product Innovation Manager

Summary:

This position is responsible for providing leadership throughout the lifecycle of all products and services, from development and implementation to discontinuation, that we offer to customers. This role requires analyzing product performance by reviewing the market and sales trends and forecasts, product utilization, and product profitability to manage an effective product portfolio. It will also require staying abreast of current industry trends and consumer preferences to offer products best positioned to support Ephrata National Bank's continued growth. This position will develop and maintain a collaborative relationship with internal stakeholders to create product prioritization and implementation strategies. It will work closely with other members of the ENB Marketing Team.

Essential Functions

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Lead the product development process through research, recommendation, development, approval, and implementation.
  • This will require monitoring banking industry trends and leveraging first- and third-party research to identify customer preferences for product use and delivery channels that ENB can fulfill.
  • It will also include creating a business case for new product development and presenting it to ENB's Strategic Implementation Committee for approval, as well as establishing product implementation priorities and schedules.

• Leverage sales and profitability reports, as well as other relevant research and data to identify products at the end-of-life stage. Lead the process of consolidating or eliminating those products in partnership with internal partners to satisfy all associated operational, compliance, and communication requirements.

• As a member of the ENB Pricing Committee, direct market research and analysis designed to provide information on competitor pricing and insight on consumer attitudes toward ENB products, service performance, and brand image to support pricing strategies that optimize net interest and non-interest income.
• Support Product Marketing and Sales Enablement by identifying target markets and defining value propositions for each ENB product.
• Partner with business line leaders to finalize the development of products and services and ensure operations and all systems are supportive of new/updated products.

• Equip customer-facing teammates with clear product features, benefits, and messaging so they can proactively match solutions to customers' financial well-being needs.
• Provide excellent service to internal and external customers in order to achieve high levels of satisfaction.

• Work collaboratively with the other members of the Marketing Team on intra-departmental initiatives.
• Provide ad hoc reports and information on product performance to senior and executive management as requested.
• Additional duties and responsibilities as assigned.

Required Education and Experience:

• Bachelor's degree in business administration or marketing, or equivalent work experience.
• 4-6 years of product development, database management and analysis, competitive analysis, demographic analysis, and market research required; banking industry experience preferred.
• Data Analysis experience is required with MCIF experience preferred.
• A growth mindset and desire for continuous improvement.
• Creative thinking and problem-solving ability.
• Strong analytical and organizational skills.
• Demonstrated written and oral communication skills.
• Excellent interpersonal skills and collaboration skills.
• Effective facilitation and presentation skills to communicate clearly before members of the leadership team, employees, and external business partners.
• Must be self-motivated and driven for results.

Competencies:

ENB Functional and Operational Competencies

ENB SET Competencies (Strategy, Execution, and Talent)

Supervisory Requirements:

This position may have supervisory responsibilities.

Work Environment:

This job operates in a professional work environment. This role routinely uses standard office equipment, including computers, monitors, mouse, keyboard, phones, printers, scanners, photocopiers, filing cabinets, calculators, and fax machines.

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision required by the job includes close vision, distance vision, and ability to focus. While this position is primarily sedentary, the employee is frequently required to stand, walk, use hands to finger, handle or feel objects or controls, reach with hands and arms, bend, balance, stoop, kneel, and crouch. The employee must be able to lift and/or move up to 25 pounds, including standard computer and copy paper boxes, and must be able to open and close filing cabinets and drawers.

Position Type and Expected Hours of Work:

This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. Flexibility of schedule to meet business needs is required.

Salary: $69,000.00 - $104,000.00

Pay Transparency:

Salaries may vary based on geographic location, market data, and individual skills, experience, and education. This role is incentive-eligible, with payment based on company, business, and/or individual performance.

Benefits:

Additionally, as part of our Total Rewards program, Ephrata National Bank offers a comprehensive benefits package to eligible employees. This includes medical plans with prescription drug coverage; health savings account and/or flexible spending account; dependent care flexible spending account; dental and vision insurance; life insurance; 401(k) program with employer match and Employee Stock Purchase Plan; paid time off programs including holiday pay, jury duty, and bereavement; disability insurance coverage and maternity and parental leave; educational assistance and a robust wellness program with financial incentives.

To learn more about your potential eligibility for these programs, please visit About | Careers | Benefits | Ephrata National Bank

Travel:

Local travel between offices will be required on occasion. Some travel to seminars or conferences, once or twice a year on average.

This job description reflects management's assignment of essential functions and position responsibilities. Nothing in this job description restricts management's rights to assign or reassign duties and responsibilities to this job at any time. The employee is expected to adhere to all of Ephrata National Bank's procedures and to act as a role model in adherence to bank policies.