This position will focus on Google Ads, Facebook Ads, Pinterest, and Microsoft Advertising. You'll participate in strategy discussions to yield more conversions for our clients and help set scaling points.
You should be able to work with our strategic, creative, and technical teams to learn the key points of any campaign, and then create and execute the campaign. The perfect candidate must have a strong analytical mindset, a passion for marketing and enabling technology, and a track record of quickly learning and applying new marketing technology solutions. There is administrative work related to the position; you'll need to make sure the numbers all match up for our clients, reporting, and billing.
To get an interview for this position, you must be:- A motivated, results-oriented team player who can successfully collaborate with multiple personality types and communicate with all levels of the organization cross-functionally.
- A self-starter who can think critically, multi-task, and keep up in a fast-paced environment.
- Able to convey compelling messages and transform complex concepts into clear communications.
- Be focused and ready to deliver on metrics, analytics, and data to achieve budgets and win over stakeholders.
**This is a full-time in-house position at our office in Boise, Idaho.Responsibilities- Lead bid management strategies for PPC campaigns (ranging from $10k - $500k monthly spend) primarily on Google, with some activity through Facebook, Bing, Yahoo, Programmatic, Amazon.
- Serve as the daily client-facing contact, working with our clients - addressing questions and requests as they arise.
- Build, drive, and optimize successful Google, Facebook, and other PPC marketing campaigns
- Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.
- Constant ongoing creation of keywords, display banners, and ad copy
- Manage Display network placement lists on AdWords and through other contextual and behavioral advertising platforms.
- Work with cross-functional teams on increasing ad relevancy scores and average ad position
- Interpret trends and make recommendations based on client ROI, CPA, CPC, CTR and ROAS
- Ability to effectively work with designers and developers and comfortable laying out a wireframe for a landing page or sketching new banner ads.
Required Skills- 5+ years in Managing Ad Campaigns
- 3+ years of Google Ads Experience
- 3+ years of Facebook Ads Experience
- A genuine passion for online marketing & paid search/media
- Google Ads & Facebook Ads Certified
- Strong communication skills; able to communicate complex information clearly
- Affiliate marketing experience a plus
- Undergraduate degree in business/marketing or equivalent experience
Benefits- Top-Tier Competitive Compensation
- Health, Dental, & Vision Insurance (Company Matched)
- Generous 401k (Company Matched)
- Life Insurance (Company Paid)
- 3 Weeks of Paid Vacation & 12 Paid Holidays
- Empowered Work Schedules
- Private Downtown Parking (Company Paid)
- Walking Distance to Greenbelt & BODO
- On-Site Gym & Complimentary Personal Training (Weekly)
- Team Building Events, Catered Lunches & Numerous Company Parties
- Kombucha On Tap!
