3+ years of experience in paid digital media buying or planning.
Strong background managing campaigns on platforms like Google, Yahoo!, Microsoft, Baidu, Taboola, Dianomi, and Outbrain.
Proficient in data analysis techniques using Excel, including formulas and pivot tables.
Experience with web analytics tools, such as Google Analytics or Power BI, for optimization purposes.
Familiarity with audience segmentation and retargeting strategies.
Responsibilities
Design and implement global lead generation campaigns across various digital ad platforms.
Develop audience strategies leveraging both first and third-party data.
Conduct performance analysis to identify trends and optimize return on ad spend (ROAS).
Work with creative teams to devise impactful ads and testing frameworks.
Lead testing initiatives across audience segments, creatives, and ad placements.
Engage with platform partners to leverage best practices and explore new testing opportunities.
Benefits
100% paid medical, dental, and vision premiums for employees and dependents.
50% 401(k) match up to the IRS limit.
20 days of paid time off plus 10 paid holidays.
Family support programs, including paid caregiver leave and fertility assistance.
Opportunities for hybrid work arrangements based on role and performance.
Full Job Description
Overview
As a Sr. Paid Digital Media Buyer, you'll drive global growth through campaigns across Google Display & Demand Gen and native platforms. The primary platfroms will be Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain. Your expertise will directly fuel high-quality lead generation for our global sales team.
The Opportunity:
Reporting to the Digital Media Team Lead, this role is ideal for a data-driven digital media buyer who is comfortable managing large monthly budgets. You'll use data, testing, and audience insights to continuously improve results and uncover new opportunities to reach our target audience.
The Day-to-Day:
Fuel global lead generation by designing, managing and implementing digital media campaigns within digital ad platforms to meet and exceed our client acquisition and return on investment goals
Develop and refine audience strategies using first and third-party data, including segmentation, retargeting, and lookalike modeling
Perform in-depth data analysis to campaign performance metrics, identify trends and implement data-backed strategies to maximize ROAS
Partner closely with Strategy and Planning, and our in-house creative agency to develop high impact ads, creative testing frameworks and messaging strategies
Lead ongoing testing programs across audiences, creative, formats, and placements to unlock incremental performance gains
Collaborate with platform partners (Google, Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain) to stay ahead of best practices, identify test opportunities and maximize performance
Your Qualifications:
3+ years of hands-on paid digital media experience as a buyer/planner, digital media analyst, or account manager managing full funnel digital campaigns
Deep experience managing and optimizing campaigns on ad platforms such as Google, Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain, including audience strategy, creative testing, and budget management
Analyze and interpret performance data using Excel (formulas, pivot tables).
Experience applying web analytics tools (Google Analytics, Power BI, or similar) to inform optimization decisions
100% paid medical, dental and vision premiums for you and your qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO, plus 10 paid holidays
Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.
About Fisher Investments
Fisher Investments is a privately owned investment management firm founded in 1979 by Ken Fisher. The company is headquartered in Camas, Washington, and has offices in the United States, Europe, and Asia. Fisher Investments manages assets for individuals and institutions, including pension plans, endowments, and foundations. The company is known for its investment philosophy, which emphasizes a global perspective and a focus on long-term growth. Fisher Investments has been recognized for its performance and has won numerous awards for its investment strategies.
