The Senior Manager, Growth marketing partners closely with the growth marketing senior director developing and executing growth strategies that increase awareness, engagement, pipeline and new business opportunities across the retirement plan market. This role also partners closely with Sales, Product marketing, Client experience, Consultant relations team and other internal stakeholders to identity market opportunities and translate them into compelling campaigns, content, experiences and sales strategies.
Key Responsibilities and Duties
- Partner closely with the Growth marketing senior director to develop and execute growth strategies that support business priorities, market opportunities and new business goals.
- Translate growth strategies into actionable plans, campaigns and initiatives, managing execution from concept through launch and optimization
- Work with cross-functional partners to bring products, solutions and strategic initiatives to market including campaign development and execution.
- Lead the development and execution of integrated campaigns across content, digital, paid media, email, webinars, events and other channels.
- Develop compelling experiences and content that engage prospective plan sponsor and consultants and any other key audiences throughout the buyer journey
- Track campaigns and growth performance, analyze results and recommend opportunities to improve engagement conversion and pipeline contribution.
- Bring insights, recommendations and points of view to the Retirement Solutions leadership to help shape priorities, investment and growth initiatives.
Educational Requirements
- University (Degree) Preferred
Work Experience
- 3+ Years Required; 5+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
7IC
Related Skills
Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management
Anticipated Posting End Date:
2026-10-16
Base Pay Range: $98,900/yr - $129,000/yr
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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