Description
Please note: This is a hybrid, in office role with hands on work at our facility in Eden Prairie, MN.
Role Overview
Shutterfly is seeking a highly strategic and commercially minded Senior Merchant, Merchandising to own and grow a defined product sub-category within our Gifts, Home Décor & Wall portfolio.
This role will be accountable for end-to-end performance of a sub category within the Gifts, Home Décor & Wall-from defining the value proposition and assortment strategy to driving site experience, pricing, and financial outcomes.
The ideal candidate brings a strong combination of product intuition, analytical rigor, and cross-functional leadership, with the ability to translate customer needs and market trends into winning product strategies.
What You'll Own
Category Ownership
• Own the end-to-end strategy and performance of a sub-category, including assortment, pricing, promotion, and site experience
• Partner with marketing to define and evolve the customer value proposition for the category (who it's for, why it wins, and how it shows up)
• Deliver against revenue, margin, and growth targets, with clear accountability to category P&L performance
Product & Assortment Strategy
• Set and lead the physical product strategy, including new product introduction (NPI), lifecycle management, and SKU rationalization
• Develop assortment architecture and buy plans aligned to category strategy and business goals
• Identify opportunities based on customer insights, competitive benchmarking, and performance trends, translating into actionable product decisions
• Partner closely with Design to shape a cohesive, differentiated, and scalable assortment
Site & Channel Performance
• Partner with ecomm team to drive how the category shows up across site, app, and marketing channels, ensuring strong merchandising, storytelling, and conversion
• Understand channel-level performance (Email, Paid, App, etc.) and adjust assortment, pricing, and positioning accordingly
• Act as the category expert on which products win in which channels
Cross-Functional Leadership
• Lead and align cross-functional partners across Product Development, Design, UX, Engineering, Marketing, Pricing & Promo, and Operations
• Drive category initiatives from concept through launch, ensuring readiness across all workstreams
• Translate strategy into clear briefs, priorities, and execution plans for partner teams
Performance Management & Insights
• Analyze business performance and translate data into clear insights, actions, and forward strategy
• Partner with Merch Planning and Finance on forecasting, pricing strategy, and financial planning
• Lead in-season management and post-launch hindsight, influencing future assortment and investment decisions
What You'll Bring
• 7-10+ years of experience in merchandising, category management, or product-led eCommerce roles
• Proven ability to own and grow a product category or sub-category end-to-end
• Strong understanding of product development, design partnership, and assortment strategy
• Demonstrated experience driving business performance (revenue, margin, conversion) through merchandising decisions
• Excellent analytical skills with ability to translate data into strategic action
• Strong cross-functional leadership skills, with experience working across Design, Product, Marketing, UX, and Operations
• Passion for product, design, and customer experience
Preferred Qualifications
• Experience in design-forward or personalized consumer products (e.g., gifts, home décor, stationery, apparel)
• Experience managing category-level P&L or financial targets
• Strong understanding of digital merchandising and conversion optimization
This position will accept applications on an ongoing basis until filled.
