Role SummaryThe Senior Manager, Patient Marketing plays a key role in developing and executing patient-focused marketing initiatives across our oncology portfolio. Reporting to the Director of Patient Marketing, this role will manage day-to-day execution of digital and patient engagement programs, ensuring that campaigns are impactful, innovative, and fully compliant. The ideal candidate brings strong digital marketing expertise, patient-centric thinking, and proven ability to manage complex projects across cross-functional teams and agency partners. This individual will support both branded and unbranded efforts designed to educate, engage, and empower patients and caregivers across the oncology journey.
This role reports directly into the Director of Patient Marketing, which is part of the marketing organization. The Sr. Marketing Manager will collaborate closely with cross functional partners-including Solid Tumor & Hematology Brand Marketing teams, Advocacy teams, Insights & Analytics, IT, Thought Leader Liaisons (TLLs), Market Access, Regulatory, Legal, and external partners-and will play a critical role in the execution of product brand strategy and priorities.
Primary ResponsibilitiesDigital & Campaign Execution
- Oversee development of complex digital projects (CTV, CRM email campaign and other omnichannel programs) in collaboration with creative agencies and Digital Lead.
- Lead execution of patient-facing digital campaigns across websites, email/CRM, social media, paid media, and emerging channels.
- Manage day-to-day performance of branded and unbranded websites, optimizing UX, content, monitor metrics and analytics.
- Support search engine optimization (SEO), search engine marketing (SEM), and digital media strategies to drive awareness and engagement.
Cross-Functional Collaboration
- Partner with brand marketing, medical affairs, compliance, and patient advocacy colleagues to deliver high-quality programs.
- Navigate medical/legal/regulatory (MLR) review processes to ensure content and campaigns are brought to market efficiently and compliantly.
- Act as the digital marketing lead in cross-functional project teams, ensuring alignment with broader brand objectives.
Innovation & Patient Engagement
- Identify and evaluate new digital channels, technologies, and engagement tactics to enhance the patient and caregiver experience.
- Partner with patient advocacy groups and external stakeholders to integrate authentic patient perspectives into campaigns.
Analytics & Optimization
- Monitor KPIs and campaign performance to assess effectiveness and ROI.
- Provide insights and recommendations to optimize ongoing and future programs.
- Manage and track budgets for assigned programs, ensuring investments deliver measurable impact.
Job DescriptionCandidate ProfileQualifications• Educationo Bachelor's degree in Marketing, Business, Communications, or related field required.o MBA or advanced degree preferred.• ExperienceI. 6+ years of progressive marketing experience within the pharmaceutical, biotech, or healthcare industry.o Minimum 3 years in digital or patient marketing, preferably in oncology or specialty care.o Experience managing agencies, budgets, and cross-functional teams.o Strong knowledge of digital marketing strategies (web, CRM, SEO/SEM, social media).o Familiarity with regulatory/legal (MLR) processes in healthcare marketing.• Skills & Attributeso Strong project management skills with ability to handle multiple priorities in a fast-paced environment.o Analytical and detail-oriented, with experience using data to guide decisions.o Creative problem solver with passion for patient engagement and innovation.o Excellent communication and collaboration skills.II. .Travel and Location- Hybrid Boston office location 2-3 days onsite
- Able to travel for meetings, market research, and conferences (30%)
Salary Range The salary range for this role is $147-$168k. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Employees in this position are also eligible for Short-Term and Long-Term incentive programs. Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements). For more information on our benefits, please visit this link.
