Position OverviewThe Sr. Manager, Partnerships & Catering will lead Firehouse Subs' U.S. National Partnerships strategy while also owning the marketing strategy and performance of the brand's Catering business. This role is responsible for identifying, negotiating, launching, and managing strategic partnerships that strengthen the Firehouse Subs brand, drive guest acquisition and engagement, and create incremental value across the business.
Reporting into the Marketing organization, you'll work across Brand Marketing, Digital, Loyalty, Operations, Franchise teams, and external partners to develop integrated marketing programs, execute high-impact partnerships, and drive catering growth through innovative campaigns, partnerships, and customer acquisition initiatives.
TeamYou will join the Firehouse Subs Marketing team, helping shape how the brand grows through strategic partnerships, catering, and guest engagement. The team is responsible for building the Firehouse Subs brand, driving guest acquisition and retention, growing loyalty participation, and delivering integrated marketing programs that create meaningful business results. This role serves as a strategic connector across Marketing, Digital, Operations, Finance, Legal, and Franchise teams while partnering closely with external organizations to deliver best-in-class consumer experiences and accelerate catering growth.
RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.
Responsibilities:National Partnerships
- Develop and execute the strategy for Firehouse Subs' U.S. National Partnerships portfolio, identifying opportunities that strengthen the brand and drive guest acquisition, engagement, and loyalty.
- Build and maintain a pipeline of strategic marketing, loyalty, and commercial partnerships with leading national brands.
- Lead partnership negotiations, business case development, contract execution, launch planning, and ongoing relationship management.
- Collaborate with Brand Marketing, CRM & Loyalty, Digital, Media, PR, Consumer Insights, Finance, Legal, and Operations to execute integrated partnership campaigns.
- Define partnership KPIs, measure performance, and identify opportunities to optimize and expand partnership programs.
- Stay current on consumer, loyalty, restaurant, retail, and partnership trends to identify innovative opportunities for Firehouse Subs.
Catering
- Own the marketing strategy and annual marketing calendar for the Firehouse Subs Catering business.
- Partner with Operations, Digital, Franchisees, and external vendors to grow catering sales, increase customer acquisition, and improve customer retention.
- Develop and execute marketing campaigns that drive awareness and demand across digital and local marketing channels.
- Identify new partnerships, promotional opportunities, and customer segments that accelerate catering growth.
- Monitor catering performance, analyze guest and sales data, and recommend initiatives that improve traffic, average order value, and profitability.
Cross-Functional Leadership
- Build strong relationships with internal and external stakeholders to ensure successful execution and long-term value creation.
- Develop business cases, success metrics, and executive-ready performance reporting.
- Help establish scalable processes, governance, and best practices for partnerships and catering marketing as these capabilities continue to grow.
Qualifications:- 5-8+ years of experience in partnership marketing, strategic partnerships, business development, brand marketing, or growth marketing.
- Experience developing and managing national marketing partnerships with consumer brands.
- Experience managing a business line, commercial marketing program, catering business, or revenue-driving initiative is strongly preferred.
- Strong commercial and marketing acumen with experience developing business cases and negotiating mutually beneficial partnerships.
- Excellent relationship-building, communication, presentation, and negotiation skills.
- Proven ability to lead cross-functional initiatives involving multiple stakeholders.
- Analytical mindset with experience using data to optimize marketing performance and business results.
- Experience in QSR, restaurant, retail, CPG, loyalty, payments, or other consumer-facing industries is preferred.
- Bachelor's degree in Business, Marketing, Commerce, Communications, or a related field preferred.
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Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
