Truist Financial

Sr. Manager – MarTech Data & Platforms Engineering

Truist Financial$133K — $188K *
Information Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Computer Science, Software Engineering, or equivalent experience
  • 8 years in IT software engineering and 5 years in business-related technical decision-making
  • 5 years of project management experience and 2 years in a management role
  • Advanced management and leadership skills
  • Experience in software architecture and technology strategy

Responsibilities

  • Define and execute technology roadmap for MarTech data and platform engineering
  • Lead architecture and evolution of customer data platforms and marketing data services
  • Establish scalable architectures for batch and real-time data use cases
  • Drive modernization initiatives for data ingestion and transformation capabilities
  • Lead engineering teams for data ingestion and activation services
  • Ensure platform reliability, performance, and technical debt management
  • Oversee customer data management across various platforms

Benefits

  • Access to reasonable accommodations for disabilities
  • Opportunity to foster a culture of ownership and accountability
  • Professional development through mentoring
  • Engagement in innovation and continuous improvement
  • Work in a collaborative environment with cross-functional teams
Full Job Description

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If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to (accommodation requests only; other inquiries won't receive a response).

Regular or Temporary:

Regular

Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

The Senior Manager, MarTech Data & Platforms Engineering is responsible for leading the architecture, engineering, governance, and operational excellence of the enterprise Marketing Technology data ecosystem. This leader owns the platforms, frameworks, and engineering practices that enable customer data collection, integration, transformation, activation, analytics, measurement, and privacy compliance across the MarTech landscape.
This role combines hands-on technical leadership with people management and strategic execution. The Senior Manager drives the modernization of customer data platforms, cloud data infrastructure, digital data collection, identity management, and activation services while leading engineering teams responsible for delivering scalable, secure, and compliant solutions.
The ideal candidate possesses deep expertise in cloud data platforms, marketing technology, customer data ecosystems, privacy regulations, platform engineering, and modern software engineering practices.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

MarTech Data Platform Strategy & Architecture

  • Define and execute the technology roadmap for MarTech data and platform engineering.
  • Lead the architecture and evolution of customer data platforms, marketing data services, and activation frameworks.
  • Establish scalable architectures supporting batch, streaming, and real-time data use cases.
  • Drive modernization initiatives across data ingestion, data transformation, and data provisioning capabilities.
  • Partner with Enterprise Architecture to align MarTech technology investments with enterprise standards.

Data Engineering & Platform Delivery

  • Lead engineering teams responsible for data ingestion, transformation, orchestration, and activation services.
  • Deliver scalable pipelines supporting customer profiles, audience activation, campaign execution, personalization, and measurement use cases.
  • Own platform reliability, scalability, performance, resiliency, and technical debt management.
  • Establish engineering standards, reusable frameworks, CI/CD pipelines, and automation practices.
  • Ensure operational excellence through proactive monitoring and observability.

Customer Data & Activation Services

  • Oversee customer data management capabilities across CDP, AEP, Snowflake, and activation platforms.
  • Enable audience creation, segmentation, identity resolution, and customer journey orchestration capabilities.
  • Support activation use cases across web, mobile, email, media, CRM, and analytics ecosystems.
  • Drive consistency of customer data across platforms and channels..

Platform Governance & Vendor Management

  • Establish governance processes for platform configuration, integrations, and data quality.
  • Maintain strategic relationships with MarTech vendors.
  • Lead vendor evaluations, contract support, and technology rationalization efforts.
  • Drive adoption of engineering and operational best practices.

Engineering Leadership

  • Lead and develop a team of engineers, architects, and technical leads.
  • Create a culture of ownership, accountability, innovation, and continuous improvement.
  • Provide direction for staffing, workforce planning, vendor management, and talent Development.
  • Mentor engineers and managers in architecture, engineering practices, and platform strategy.
  • Establish KPIs and OKRs aligned to platform reliability, delivery, quality, and business outcome
  • Foster a culture of ownership, documentation, testing, and compliance‑first engineering.

Core Technical Skills Required

  • Snowflake, Databricks, AWS/Azure data services.
  • Strong proficiency in SQL, Python, ETL/rETL frameworks, Streaming, Data modeling, API integrations.
  • Experience with Adobe Web SDK and server‑side data collection
  • Background in platform engineering or modern front‑end frameworks
  • Experience implementing mobile app tracking using iOS and Android SDKs.
  • CI/CD, version control, and deployment processes, GitHub / GitLab, observability and monitoring.

Leadership & Soft Skills

  • Ability to lead through influence while remaining deeply technical
  • Clear communicator with engineers, product teams, marketers, and executives
  • Strong bias toward clean implementation, documentation, and long‑term maintainability
  • Comfort making architectural decisions in ambiguous or regulated environments

Qualifications
Required Qualifications
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


1. Bachelor’s degree in Computer Science, Software Engineering, or equivalent combination of advanced education and experience, which could include any combination of 8 years of experience in IT software engineering, 5 years’ relevant business experience (i.e. making technical-related decisions on the business side), 5 years’ experience in project management, and at least 2 years of management experience
3. Advanced management and leadership experience leading teams.
4. Developing expertise and knowledge of software architecture, development lifecycle, and technology strategy.

Preferred Qualifications

  • 10+ years of software, data, or platform engineering experience.
  • 5+ years leading engineering teams and large-scale technology programs.
  • Deep expertise in customer data management, cloud engineering solutions, federated data and mesh data architecture.
  • Strong background in cloud-native architecture, data engineering, and privacy-compliant solutions.
  • Proven experience driving modernization, automation, and operational excellence initiatives.
  • Exceptional communication skills with the ability to influence stakeholders from engineers to executive leadership.

The annual base salary for this position in Richmond and Raleigh is $133,000-188,000.

About Truist Financial

Truist Financial Careers

Join the dynamic team at Truist Financial, a leader in the financial services sector, and propel your career to new heights. At Truist Financial, we offer more than just job opportunities; we provide a platform for professional growth and innovation in an environment that values diversity and leadership.

Why Truist Financial?

At Truist Financial, we are committed to building a diverse and inclusive workplace where every team member is empowered to contribute their unique skills and perspectives. We believe that our strength lies in our diversity, and we are dedicated to fostering a culture that embraces the differences that make each of us unique.

Explore a World of Opportunities

Whether you're seeking your first internship or a seasoned professional looking to advance your career, Truist Financial offers a range of employment opportunities across various disciplines. Our team is growing, and we are constantly looking for talented individuals who are eager to make an impact.

Innovate and Lead

Join us and be part of a culture of innovation where your ideas can help shape the future of banking. At Truist Financial, you’ll work alongside industry leaders and have access to cutting-edge resources that foster continuous professional development and innovation.

Develop Your Career

Truist Financial is deeply invested in the career progression of our employees. We offer robust training programs, including leadership development and diversity training, to ensure you have the tools needed to succeed. Our commitment to your growth is reflected in our comprehensive benefits package, designed to support you both professionally and personally.

Networking and Professional Development

Enhance your professional network and connect with like-minded colleagues through our various networking events and community engagement initiatives. At Truist Financial, we believe in the power of connections and the impact they can have on your career.

Join Our Team

Ready to take the next step in your career? Explore the current job openings at Truist Financial. We are hiring across multiple departments, looking for passionate, curious, and innovative individuals to join our team. Check out our available positions and find the one that best matches your skills and interests.

Prepare for Your Interview

Make a great first impression. Visit our Careers page for tips on how to craft a compelling resume and succeed in your interview at Truist Financial. We are excited to see how you can contribute to our team and help us drive the future of banking.

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