Position OverviewWe are seeking a highly technical, business-minded Senior Manager of Marketing Systems & Web Operations to serve as the structural backbone of our technology infrastructure and digital storefront. In this hybrid leadership role, you will be responsible for running, integrating, and optimizing our commercial platforms to support a multi-channel B2B commercial model encompassing Channel Sales, Vertical Sales, and Product Business Lines.
The ideal candidate looks beyond simple tools administration; you understand the core mechanics of B2B revenue engines-how buying groups operate, how multi-layered account lifecycles are managed, and how technical infrastructure directly accelerates sales pipelines. Your primary mandate is to architect a resilient, highly automated marketing technology ecosystem that directly improves pipeline velocity, eliminates integration friction, and removes "single points of failure" across our technical footprint.
Intended Business Outcomes & Key ResultsSuccess in this role will be measured by your ability to drive tangible business performance, including:
- Airtight Routing Accuracy: Zero-latency lead-to-account mapping and programmatic routing that accelerates lead time-to-SDR for high-intent accounts.
- Enhanced Data Quality: Clean, enriched, and standardized contact and account profiles that give the commercial organization a unified view of target buying groups.
- Minimized Integration Friction: A highly resilient sync engine with significantly reduced integration failure rates, background data backlogs, and sync dropouts.
- Maximized Platform Utilization: Eliminating technical debt by extracting full value out of our existing software investments before sourcing new vendors.
- Agile Campaign Deployment: Streamlining the content and data ingestion supply chain so our execution teams can deploy fast, responsive multi-channel campaigns.
Core Disciplines & Strategic Priorities1.
MarTech Architecture & Operations - Technical Administration: Serve as the primary technical administrator for our core marketing automation and CRM infrastructure. Own the data synchronization loop, field mapping, and execution canvas between Oracle Eloqua and Salesforce CRM, ensuring absolute database health and integration stability.
- Ecosystem Governance: Oversee the data pipelines connecting adjacent commercial tools (Sales Engagement, Content Experience, and Event Management platforms) into the core database.
- Operational Resiliency & De-Risking: Build a sustainable operating model that reduces key-person dependency. You are directly accountable for creating and maintaining comprehensive architecture diagrams, standard operating procedures (SOPs), clear data dictionaries, and cross-training frameworks to eliminate institutional "single points of failure."
2.
Technical Web Operations & Engineering - Technical Web Governance: Act as the internal technical owner, administrator, and gatekeeper of our corporate web properties. Oversee domain/DNS architecture via GoDaddy, server hosting setups, security protocols, and technical SEO compliance.
- Data Ingestion & Tracking Architecture: Architect the installation and maintenance of script tracking tags, data cookies, and conversion pixels across the website. Manage backend webhooks and forms architecture (Typeform) to ensure front-end traffic captures intent data and routes it cleanly into the CRM.
- Contractor Quality Control: Act as the technical project manager and filter for external graphic design or front-end contractors, translating marketing requirements into execution instructions and validating code quality.
3.
Revenue & Data Operations - B2B Data Orchestration: Build and manage automated programmatic data "waterfalls" to ingest, scrub, and enrich incoming database signals. Automate the identification and mapping of multi-person enterprise buying committees within target accounts.
- Strategic Data Ingestion: Design data staging pipelines to process, deduplicate, and clean target accounts and lists delivered by external growth agencies, ensuring database integrity is maintained before records hit the sales environment.
- B2B Measurement Frameworks: Partner with our internal Budget Manager to configure multi-touch revenue attribution and performance metrics across the funnel, tying multi-channel campaign spend and Market Development Funds (MDF) to pipeline outcomes.
4.
AI-Assisted Web & Application Development- Rapid Tool Prototyping: Utilize modern, full-stack AI-assisted rapid development platforms (specifically Lovable) to prototype, iterate, and deploy custom web components, interactive widgets, or dynamic landing pages, minimizing third-party agency execution hours.
Experience & Qualifications- 5+ Years of Experience in a highly technical B2B Marketing Operations, RevOps, or Web Systems Administration role.
- Mandatory Platform Proficiency: Hands-on, advanced administrator-level experience managing Oracle Eloqua and Salesforce CRM, with explicit expertise deploying the Eloqua-Salesforce Integration App, matching logic, and custom routing workflows.
- Core Capability Competencies: Proven experience solving business challenges leveraging marketing technology across core categories: data enrichment, data orchestration, lead and account lifecycle management, sales handoff automation, and pipeline measurement.
- B2B Commercial Acumen: Deep understanding of how technology decisions interface with account structures, demand generation, Account-Based Marketing (ABM), and channel-sourced demand. Ability to present technical recommendations through the lens of business outcomes to win organizational buy-in.
- System Documentation Discipline: Demonstrated track record of translating complex technical configurations into clean, visual architecture maps and actionable SOPs.
Recruiting Range
$125,000-$170,000 USD
Benefits Offered Full-Time Employees:- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors: - Eligible for the relevant benefit programs offered through our partner agencies.
