Position Summary:
The Senior Manager, Marketing Operations serves as the operational and strategic backbone of the Marketing organization. Reporting directly to the VP of Marketing, this role is responsible for enabling cross-functional execution of key marketing initiatives across Brand Strategy, Brand Innovation, and IMX.
This leader ensures alignment and coordination between Marketing, Headquarters, Sales, and FP&A, driving operational rigor, strategic clarity, and executional excellence. The role combines strong marketing process expertise with strategic thinking and influential stakeholder management to ensure initiatives move efficiently from strategy to execution with measurable business impact.
Key Responsibilities:
Cross-Functional Enablement & Governance
- Lead coordination of major cross-functional marketing initiatives across Marketing, HQ, Sales, and Finance.
- Ensure alignment of timelines, budgets, priorities, and deliverables across stakeholders.
- Establish clear processes and governance models to streamline marketing operations.
Strategic Marketing & HQ Alignment
- Serve as the primary strategic marketing interface between local Marketing and Global Headquarters.
- Coordinate strategic planning processes including annual plans, long-range plans, and innovation roadmaps.
- Translate global brand direction into locally actionable strategies while ensuring commercial relevance.
Sales & Customer Interface
- Partner with Sales leadership to align marketing initiatives with customer priorities.
- Represent Marketing in key customer-facing meetings when required.
Budget & Performance Management
- Coordinate marketing budgeting processes in partnership with FP&A.
- Monitor spend tracking, investment allocation, and ROI discussions.
- Support performance reviews and KPI tracking across brand initiatives.
Requirements:
- 10-15+ years of marketing experience, preferably within top-tier CPG organizations.
- Strong understanding of brand strategy, portfolio management, and innovation processes.
- Demonstrated experience leading cross-functional initiatives in complex organizations.
- Strong strategic thinking capability with ability to translate strategy into execution.
- Proven ability to influence senior stakeholders across functions and geographies.
- Experience working closely with Sales and Finance teams.
- Bachelor's degree required; MBA preferred.
- Bilingual in Korean and English (written and spoken).
The base salary for this position is between $130,000.00 and $140,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
