JOB DESCRIPTION SUMMARY:
The Sr. Manager, Global Guest Lifecycle Growth will help shape how Pizza Hut builds deeper, more valuable guest relationships across its global system.
This leader will sit at the intersection of
guest strategy, CRM, loyalty, data, technology, and market execution. They will identify the most important lifecycle growth opportunities across markets, build capabilities that can scale, and work directly with regional, operating-market, and franchisee teams to move from ambition to activation.
This is not a role focused solely on producing global frameworks. It is an opportunity to solve bold, practical growth challenges:
- How do we create meaningful guest relationships across markets with vastly different levels of data and digital maturity?
- Which lifecycle capabilities should be shared globally, and which must remain locally designed?
- How can Pizza Hut use CRM, loyalty, personalization, and audience intelligence to increase frequency and customer value?
- How do we turn learning from the U.S. and other leading markets into adaptable solutions-not copy-and-paste playbooks?
- How do we demonstrate near-term commercial impact while strengthening long-term capabilities?
The person in this role will help answer those questions at the scale of an iconic global brand.
RESPONSIBILITIES:
Accelerate sustainable guest growth across Pizza Hut's global system by building scalable lifecycle capabilities, connecting learning across markets, and helping priority markets improve acquisition, engagement, retention, frequency, and guest value.
What You'll LeadShape the guest lifecycle agenda- Identify the most important opportunities and capability gaps across GFM and operating markets
- Translate enterprise omnichannel priorities into a focused lifecycle roadmap
- Prioritize the shared capabilities, standards, and investments with the greatest potential value
Build capabilities markets can use- Develop practical frameworks, tools, playbooks, and measurement approaches
- Establish common principles while accounting for differences in data, technology, market maturity, and operating model
- Connect lifecycle capabilities across the end-to-end guest journey
Accelerate priority markets- Partner with regional, operating-market, and franchisee teams to diagnose opportunities and build actionable roadmaps
- Provide hands-on support to move high-value initiatives from ambition to activation
- Surface barriers requiring enterprise data, technology, commercial, or leadership intervention
Connect and scale learning- Identify leading practices across the U.S., GFM, and IOM markets
- Determine what can scale, what must be adapted, and what should remain local
- Build stronger connections among lifecycle practitioners and reduce duplicated effort across markets
Influence data, technology, and measurement- Partner with D&T, analytics, product, and market teams to define guest-growth requirements
- Help prioritize investments based on potential guest and business value
- Establish clear measures of adoption, activation, and commercial impact
What Success Looks Like- Priority markets activate high-value lifecycle initiatives faster
- Shared capabilities are adopted and adapted across multiple markets
- Markets improve guest engagement, retention, frequency, and value
- Proven practices and learning move more quickly across the system
- Lifecycle investments are grounded in measurable guest and business outcomes
- Market teams view the global function as a source of practical expertise and acceleration
REQUIRED QUALIFICATIONS:
- You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.
- 12 years of experience in CRM, loyalty, lifecycle marketing, personalization, customer strategy, or related guest-growth disciplines
- Bachelor's degree in Marketing, Business, Analytics, Economics, Communications, Information Systems, or a related field.
- A record of translating strategy into activation and measurable commercial outcomes
- Strong understanding of customer data, segmentation, martech, experimentation, measurement, and loyalty economics
- Experience working across complex, matrixed, international, regional, or franchise-led organizations
- The ability to build solutions that are ambitious enough to create change and practical enough for markets to implement
- Strong commercial judgment and the ability to connect guest outcomes with transactions, profitability, and customer value
- Exceptional influence, facilitation, and relationship-building skills
- Curiosity, adaptability, and comfort moving between enterprise strategy and hands-on market problem-solving
Salary Range: $142,500 to $167,500 annually + bonus eligibility.
This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.
