Company: Jonathan Adler
Title: Sr Manager, Growth Marketing
Reporting to: Director, Ecommerce & Marketing
Location: New York, NY
Job Title: Sr Manager, Growth Marketing
Location: Hybrid (Mon - Thurs onsite at our Soho HQ; Friday WFH)
Summary
Jonathan Adler is seeking a strategic, analytical, and results-driven Senior Manager, Growth Marketing to lead customer acquisition and revenue growth across digital channels. This role is responsible for developing and executing performance marketing strategies that drive profitable growth while preserving the integrity of Jonathan Adler's distinctive brand aesthetic.
The ideal candidate combines strong analytical and project management skills with hands-on expertise in paid media, customer acquisition, and e-commerce marketing. This individual will partner closely with cross-functional teams including E-commerce, Creative, CRM, Merchandising, and Analytics to identify growth opportunities, optimize media investments, and deliver measurable business results.
Reporting to the Director of E-commerce, this role is highly collaborative and requires a balance of strategic thinking, executional excellence, and data-driven decision making.
Key Responsibilities
Growth Strategy & Customer Acquisition
- Develop and execute growth marketing strategies that drive customer acquisition, revenue growth, and customer lifetime value.
- Identify opportunities across paid, owned, and earned channels to improve business performance.
- Support acquisition, retention, and profitability goals aligned with company objectives.
- Partner with E-commerce, CRM, Merchandising, and Creative teams to deliver integrated marketing initiatives.
- Monitor industry trends, competitive activity, and emerging growth opportunities.
Performance Marketing & Media Management
- Manage and optimize digital media investments across multiple performance marketing channels.
- Execute paid media strategies across Meta, Google, YouTube, Pinterest, TikTok, affiliate marketing, and other emerging platforms.
- Monitor and improve campaign performance against key KPIs including ROAS, CAC, MER, revenue, and profitability.
- Identify and test new acquisition channels while enhancing efficiency across existing programs.
- Manage agency relationships and external media partners as needed.
Analytics, Attribution & Optimization
- Analyze campaign performance, customer behavior, and funnel metrics to identify actionable insights.
- Develop reporting and dashboards that communicate performance trends and recommendations.
- Lead testing initiatives across creative, audiences, landing pages, offers, and channel mix.
- Utilize first-party customer data to improve targeting, personalization, and marketing effectiveness.
- Partner with analytics and technology teams to enhance tracking, attribution, and measurement capabilities.
Cross-Functional Leadership
- Collaborate closely with Creative teams to ensure performance marketing assets align with brand standards and conversion objectives.
- Partner with E-commerce and CRM teams to support customer acquisition and retention strategies.
- Identify opportunities to improve operational efficiency, including the use of AI and automation tools.
- Serve as a subject matter expert on performance marketing trends, platform updates, and growth opportunities.
Experience and Qualifications
Required Experience
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in growth marketing, performance marketing, paid media, digital acquisition, or e-commerce marketing.
- Proven success managing and optimizing paid media campaigns that drive measurable business results.
- Strong experience with Meta Ads, Google Ads, Google Analytics (GA4), and attribution platforms.
- Deep understanding of customer acquisition metrics including CAC, ROAS, MER, LTV, and attribution modeling.
- Experience developing reports and translating data into actionable recommendations.
- Strong project management and cross-functional collaboration skills.
Preferred Experience
- Experience in retail, e-commerce, consumer products, home furnishings, lifestyle, luxury, or design-focused brands.
- Familiarity with Shopify, CRM platforms, CDPs, and marketing automation tools.
- Experience supporting retention and lifecycle marketing initiatives.
- Knowledge of AI-driven marketing tools and automation platforms.
Key Competencies
- Strategic thinker with strong business acumen.
- Highly analytical and data-driven.
- Excellent communication and presentation skills.
- Strong organizational and project management abilities.
- Collaborative team player with a proactive mindset.
- Ability to balance performance goals with premium brand positioning.
- Curious, adaptable, and eager to test and learn.
What Success Looks Like
- Consistent growth in customer acquisition and digital revenue.
- Improved marketing efficiency and return on ad spend.
- Successful execution of data-driven testing and optimization initiatives.
- Strong cross-functional partnerships across Marketing, E-commerce, CRM, and Creative teams.
- Actionable insights that influence business decisions and drive measurable results.
What We Offer
- Comprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance
- 401(k) Retirement Savings Plan with company match
- Generous Paid Time Off (PTO) and paid holidays
- Half Day Fridays with shortened hours during both Summer and Winter seasons
- Exclusive employee merchandise discounts
Salary: The anticipated base salary is $100k-$120k annually. Actual compensation will be determined based on a variety of factors including, but not limited to, experience, skills, education, internal equity, and location.
This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary. The compensation package is dependent on a number of factors, including, for example, experience, education, market data, and business needs.
