Bachelor's degree in Business, Marketing, Communications, or related field.
10-15+ years of experience in B2B marketing, channel enablement, or dealer/channel sales.
Strong background in channel marketing and commercial GTM strategy.
Experience managing dealer or distributor networks at a national scale.
Proven ability to drive revenue growth and partner engagement.
Responsibilities
Build impactful sales enablement materials like pitch decks and competitive positioning.
Align with Sales leadership to support pipeline growth and territory expansion.
Translate technical product capabilities into compelling business value propositions.
Develop and execute national dealer channel strategies for growth and retention.
Conduct regular dealer business reviews to assess performance and growth opportunities.
Benefits
Medical, Dental, Vision coverage.
Life Insurance.
401k plan.
Paid Time Off.
Full Job Description
Position Overview
The Sr. Manager Dealer Channel Go-to-Market and Partner Enablement position is central to Fujifilm building a modern, competitive, and partner centric dealer channel. Responsible for shaping how Fujifilm shows up in the market, how dealers engage with the brand, and how the organization reaches its 2030 market share goals.
The ideal candidate has deep experience managing dealer, distributor, or reseller relationships and understands how to balance strategic account management with operational execution. This role requires strong leadership, communication, and business development skills, along with the ability to collaborate cross-functionally across sales, marketing, operations, and executive leadership.
Job Description
Commercial GTM & Sales Enablement
Build high impact sales enablement materials: pitch decks, battlecards, solution briefs, competitive positioning, and vertical specific messaging.
Align closely with Sales leadership to support pipeline growth, strategic accounts, and territory expansion.
Translate technical product capabilities into compelling business value propositions for dealer principals, sales reps, and end customers.
Support field sales through targeted campaigns, account-based initiatives, and opportunity level marketing support.
Dealer Channel Strategy & National Partner Management
Develop and execute national dealer channel strategies to drive growth, retention, and market penetration.
Serve as the primary point of contact for key dealer principals, distributors, and strategic accounts.
Conduct regular dealer business reviews to assess performance, operational effectiveness, and growth opportunities.
Identify opportunities to strengthen dealer engagement, improve partner performance, and increase FUJIFILM share of wallet.
Support recruitment, onboarding, and development of new dealer partners in priority markets.
Partner Enablement & Program Development
Build scalable partner enablement programs including co-branded campaigns, launch kits, training, sales toolkits, and partner communications.
Ensure dealers have the tools, resources, and support needed to effectively represent the FUJIFILM brand.
Lead adoption of dealer programs, pricing initiatives, and operational processes.
Shape MDF strategy and evaluate program effectiveness, ROI, and partner impact.
Gather partner feedback and recommend improvements to programs, products, and channel support models.
Go to Market Strategy & Product Alignment
Serve as a key partner to Product Management to align positioning, segmentation, and launch readiness.
Lead GTM execution for FUJIFILM's A3/A4, Production portfolio and future product categories.
Ensure Sales and Channel teams are fully enabled with clear messaging, training, and launch support materials.
Drive alignment across Product, Sales, Marketing, and Operations to deliver consistent market storytelling.
Demand Generation & Commercial Programs
Lead integrated marketing campaigns supporting dealer driven revenue opportunities.
Align demand generation strategies with priority dealers, vertical markets, and strategic partner segments.
Oversee paid media, digital advertising, and targeted commercial programs with a focus on measurable business outcomes.
Analyze campaign performance and channel data to optimize strategy and maximize ROI.
Digital Infrastructure & Partner Experience
Oversee dealer facing digital platforms including the Partner Portal, CRM, CMS, and enablement systems.
Ensure digital tools support lead generation, partner engagement, and sales enablement distribution.
Drive continuous improvements in user experience, accessibility, and conversion performance.
Events, Field Marketing & Dealer Engagement
Lead execution of trade shows, dealer events, customer engagements, and industry activations.
Align event strategy with Sales and Channel priorities to maximize pipeline generation and relationship development.
Ensure strong pre-event promotion, onsite engagement, and post event follow up.
Cross Functional Leadership & Business Impact
Partner closely with Sales, Marketing, Pricing, Operations, Customer Service, and Finance to support channel objectives.
Coordinate resolution of dealer operational issues related to orders, pricing, contracts, inventory, and support.
Present performance updates, competitive insights, and strategic recommendations to executive leadership.
Manage marketing and channel investments across campaigns, programs, and events.
Mentor team members with a focus on accountability, execution excellence, and commercial impact.
Set performance goals, provide constructive feedback, and conduct performance evaluations to ensure team members meet expectations
Strong ability to influence people and align remote teams to achieve agreed goals and objectives
Champions an environment that reflects Fujifilm's value
Other duties as assigned
Required Qualifications
Bachelor's degree in Business, Marketing, Communications, or related field.
10-15+ years of progressive experience in B2B marketing, channel enablement, GTM execution, or dealer/channel sales.
Strong background in channel marketing, partner enablement, and commercial GTM strategy.
Experience managing dealer, distributor, or reseller networks at regional or national scale.
Proven ability to drive revenue growth, partner engagement, and channel adoption.
Strong relationship management
Proven relationship and stakeholder management ability
Analytical mindset with strong data interpretation and reporting capabilities
Executive level communication, presentation, and storytelling skills.
Experience with CRM, CMS, partner portals, and digital marketing platforms.
Essential communication skills, both written and verbal
Working knowledge of Microsoft applications including Word, Outlook, and PowerPoint with advanced proficiency in Excel and reporting tools
Ability to travel ~30%
Preferred Qualifications
Experience in imaging, manufacturing, technology, or industrial distribution industries
Familiarity with dealer pricing programs, channel incentives, and MDF co-op marketing models
Experience working with CRM and channel management systems such as Salesforce or similar platforms
Experience leading cross-functional channel initiatives and operational improvements
Experience with building a team
Salary and Benefits:
$118,000 - $132,000 depending on experience plus a 10% bonus target
Medical, Dental, Vision
Life Insurance
401k
Paid Time Of
#LI-Remote
About Fujifilm Manufacturing USA, Inc
Fujifilm Manufacturing USA, Inc is a subsidiary of Fujifilm Holdings Corporation, a Japanese multinational conglomerate that specializes in imaging and photography. Fujifilm Manufacturing USA, Inc is responsible for the manufacturing of photographic paper, film, and other imaging products in the United States. The company was established in 1988 and has its headquarters in Valhalla, New York. Fujifilm Manufacturing USA, Inc operates as a subsidiary of Fujifilm North America Corporation.
