Essential Duties and Responsibilities- Lead creative strategy development in partnership with Marketing leadership to inform campaign direction, messaging frameworks, and creative priorities
- Own and evolve the marketing operations and creative operations processes, ensuring initiatives are prioritized, aligned to business objectives, and effectively resourced
- Drive stakeholder management across the creative development process, ensuring cross-functional and executive alignment prior to production
- Establish and lead a disciplined creative brief process; hold internal teams and cross-functional partners accountable for clear, actionable briefs
- Lead creative resourcing strategy, including internal team allocation and external agency partnerships to optimize output and efficiency
- Oversee the full creative development lifecycle, ensuring quality, consistency, and adherence to brand standards before scaling for production
- Own packaging design and development processes, delivering best-in-class retail presence and ensuring alignment with brand and product strategy
- Develop and scale the creative operations team to drive continuous improvement across packaging design workflows, digital asset management systems, and the end-to-end creative development process
- Implement standardized processes, tools, and governance models to improve efficiency, version control, and scalability of creative assets across channels
- Develop and implement creative frameworks that inspire teams, focus ideation, and elevate conceptual thinking
- Conduct research, testing, and experimentation (e.g., A/B testing, concept validation, consumer feedback loops) to evaluate creative performance and inform decision-making across multiple design directions
- Leverage data, insights, and performance analytics to guide creative optimization and influence strategic direction
- Partner with Finance to manage budgets, ensuring effective allocation of resources across campaigns, agencies, and production
- Define and track KPIs to measure marketing and creative effectiveness; drive continuous improvement initiatives
- Lead cross-functional collaboration with Product, Sales, and Digital teams to ensure cohesive go-to-market execution
- Motivate and lead a high performance team by attracting, developing, engaging and retaining team members
- Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies
- Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications
- Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission, vision and values.
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications, Design, or related field
- Minimum of 10 years of professional experience in visual design, brand experience design, or creative development
- Minimum of 3 years of leadership experience, including people management, mentorship, or leading creative teams and project portfolios
- Demonstrated experience developing creative across both digital and traditional channels including web, email, print collateral, packaging support, training content, and trade-event experiences
- Strong creative strategy and storytelling capabilities
- Expertise in marketing operations and project management systems
- Ability to manage complex stakeholder environments, including executive leadership
- Experience with creative development, packaging design, and brand systems
- Strong leadership, communication, and team development skills
- Analytical mindset with ability to translate data into actionable insights
- Excellent communication and storytelling skills with the ability to influence both technical and non-technical audiences, including executive stakeholders.
- Ability to work with limited supervision, manage ambiguity, and drive progress across multiple stakeholders and timelines
- Ability to travel up to 10%
Preferred Qualifications
- Master's degree in design, graphics, UX, etc.
- Certification in design strategy, HCD, user research a plus
- Experience leading creative development within consumer electronics, smart home, automotive, access control, or adjacent product categories
- Experience partnering with exhibit fabrication teams, printers, and agencies to deliver high-quality trade-event executions on tight timelines
The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.
