Sr. Manager Community + AffiliateLocation: New York, NY (Hybrid)
Reports to: VP of Marketing
About the RoleThis is a hybrid role combining hands-on community management (social engagement, influencer, brand voice, customer connection) with ownership of our affiliate marketing program. You'll be the voice of Winky Lux across social platforms while also building and scaling partnerships that drive measurable awareness and revenue through affiliates and creators.
What You'll DoCommunity Management- Own and evolve Winky Lux's overall community strategy, aligning community, influencer, and affiliate efforts with broader brand and marketing goals
- Build and maintain relationships with community members, creators, and partners to deepen brand loyalty and advocacy
- Own day-to-day community engagement with the help of the agency while also adding personal touches to strengthening relationships with creators.
- Develop and manage university/campus ambassador programs to build brand presence with early-career audiences
- With the help of the agency, Identify, negotiate, and manage relationships with paid influencer partners, from outreach through campaign execution
- Own and manage the gifting program, help identifying recipients, coordinating sends, and tracking resulting content and sentiment
- Manage the day-to-day relationship with agency partner STC, ensuring deliverables and campaigns stay on strategy and on schedule
- Monitor social sentiment and flag trends, complaints, or viral moments to the marketing team in real time
- Develop and execute community-building initiatives (UGC campaigns on creator IQ, giveaways, brand ambassador touchpoints)
- Partner with internal and external teams to identify community-driven content opportunities
- Track community health metrics (engagement rate, sentiment, follower growth) and report on trends monthly
Affiliate Program- Own the affiliate channel as a whole, treating it as a core sales-driving channel with clear revenue targets, not just a partner-relationship function
- Manage and grow the Winky Lux affiliate program (e.g., Impact platform, ShopMy, TTS, Amazon), including recruitment, onboarding, and relationship management of affiliate partners with the help of agency
- Build and execute affiliate newsletter and communication cadences to drive partner engagement
- Identify, vet, and onboard new affiliates and micro/macro-influencers aligned with brand fit
- Set and track commission structures, promo codes, and campaign incentives in partnership with finance/marketing leadership
- Analyze affiliate performance data (conversion rate, AOV, ROAS) and optimize partner mix accordingly
- Coordinate affiliate-specific content and asset needs with the content/creative team
- Own reporting on affiliate program performance, presenting monthly results and recommendations to leadership
What You Bring- 5+ years of experience in social/community management, with at least 1-2 years managing an affiliate or influencer program
- Experience running paid influencer partnerships and gifting programs, from strategy through execution
- Experience managing external agency relationships, ensuring deliverables stay on-brand and on-schedule
- Experience building or running university/campus ambassador programs a plus
- Proven track record growing an affiliate program's revenue contribution and partner base
- Excellent written communication skills with the ability to adapt tone across community engagement and partner-facing comms
- Experience with affiliate platforms (Impact, ShareASale, Rakuten, or similar)
- Strong analytical skills - comfortable pulling and interpreting performance data to make decisions
- Familiarity with social platforms (Instagram, TikTok) and native engagement tools/analytics
- Beauty or CPG industry experience strongly preferred
- Highly organized, self-directed, and comfortable owning a channel end-to-end
