Sr. Manager, Communications

SENIOR MANAGER, COMMUNICATIONS

REPORTS TO DIRECTOR OF ADVANCEMENT

Summary

The Senior Manager of Communications leads branding, marketing, and communications at the Coca-Cola Scholars Foundation. A strategic, creative, and collaborative leader, the Senior Manager develops and implements an integrated brand, marketing, and communications strategy that advances the Foundation's vision, mission, values, and strategic goals. The Senior Manager serves as a steward of the CCSF brand, ensuring a consistent and compelling organizational identity while strengthening awareness, engagement, and understanding of the Foundation's impact.

Leading communications with internal and external stakeholders, the Senior Manager oversees the Foundation's website, social media, email marketing, publications, and communications campaigns, utilizing messaging that is inspiring, action-oriented, and aligned with organizational priorities. Through audience insights, performance metrics, and compelling storytelling, the Senior Manager continuously evaluates and refines communications strategies to strengthen engagement and organizational effectiveness.

The Senior Manager also serves as a trusted in-house advisor who collaborates with executive leadership, department leads, the Board of Directors, Alumni Board, and Coca-Cola system partners on communications, branding, marketing, and stakeholder engagement initiatives. As a key member of the Foundation team, the Senior Manager seeks opportunities to strengthen organizational alignment, amplify impact, and advance CCSF's reputation and visibility.

Team Competencies

Interpersonal Teamwork: Prioritizes team goals, offers proactive support, encourages a positive team culture, and actively offers and requests constructive feedback to improve collaboration.

Performance-Administration: Follows standard operating procedures, organizational policies and guidelines, seeks clarification, and suggests modifications and improvements as needed.

Performance-Productivity: Maintains efficient workflow, meets targeted annual individual goals, stays focused despite disruptions, ensures deadlines are met, and communicates potential delays in a timely manner.

Accountability and Results: Ensures accountability for completing tasks and priorities, meets high quality and professional standards, keeps commitments, and addresses issues with humility and promptness.

Adaptability: Manages competing priorities, allows for flexibility to support team requests, adjusts as needed, and handles unexpected issues or challenges with ease and graceful professionalism.

Responsibilities

The Senior Manager, Communications will manage various critical responsibilities, including those outlined below.

IN RELATION TO BRANDING

• Lead the development, execution, and continuous refinement of CCSF's brand strategy to strengthen awareness, engagement, and affinity while advancing the Foundation's mission, vision, and organizational goals.
  • Define, document, and maintain CCSF's brand standards, messaging framework, visual identity guidelines, and supporting brand assets.
  • Ensure a consistent and compelling expression of the CCSF brand across all stakeholder communications, digital platforms, publications, events, and marketing materials.
  • Utilize stakeholder feedback, audience insights, and communications performance data to evaluate and strengthen CCSF's brand positioning and effectiveness.
  • Develop resources, training, and guidance that enable staff, volunteers, Board members, and partners to consistently represent the CCSF brand and key messages.
  • Serve as the Foundation's final communications and brand reviewer for significant stakeholder-facing materials, ensuring consistency of voice, messaging, quality, and organizational positioning.

• Lead CCSF's brand marketing and digital communications strategy to increase visibility, engagement, and understanding of the Foundation's impact among key stakeholder audiences.
  • Oversee the strategic direction, content, and ongoing enhancement of the Foundation's website and other core digital communication platforms.
  • Develop and manage a comprehensive content strategy for CCSF's digital channels, ensuring alignment with organizational priorities, brand standards, and audience interests.
  • Guide the development, curation, and prioritization of content that elevates Scholar stories, organizational impact, and stakeholder engagement opportunities.
  • Identify and leverage emerging communications trends, technologies, and platforms that strengthen CCSF's digital presence and audience engagement.

• Maximize the visibility and value of the CCSF brand throughout the Coca-Cola system by fostering strategic partnerships and providing communications resources that amplify organizational impact.
  • Develop and distribute communications resources, toolkits, and promotional assets that empower bottlers and system partners to celebrate Scholars and showcase their investment in the Coca-Cola Scholars Program.
  • Partner with CCSF President and Director of Advancement as well as stakeholders across The Coca-Cola Company and the bottling system to identify opportunities that increase awareness, engagement, and advocacy for CCSF and its Scholars.
  • Leverage the Coca-Cola system as a strategic communications channel to strengthen brand recognition, stakeholder participation, and organizational reach.

IN RELATION TO COMMUNICATIONS

• Lead integrated communications campaigns that advance CCSF's mission, strategic priorities, and organizational goals.
  • Establish campaign objectives, target audiences, key messages, communications channels, and success metrics.
  • Develop and manage an annual communications calendar aligned with organizational priorities and key milestones.
  • Oversee the creation and distribution of campaign content and storytelling assets that strengthen brand awareness, stakeholder engagement, and organizational impact.
  • Monitor campaign performance and apply insights to strengthen future communications efforts.

• Report on campaign effectiveness and provide recommendations informed by communications, marketing, brand, and audience engagement insights.
  • Translate metrics and audience insights into actionable recommendations that strengthen future communications strategies and campaigns.
  • Monitor communications performance and engagement trends to identify opportunities for continuous improvement and innovation.
  • Serve as the Foundation's final communications and brand checkpoint for significant reports, presentations, and stakeholder-facing materials, ensuring a consistent voice, clear messaging, and alignment with CCSF's brand standards and strategic priorities.

• Lead the strategic development, production, and distribution of CCSF's major communications publications, including email newsletters, impact and annual reports, video collateral, and other signature communications that elevate the Foundation's brand, showcase organizational impact, and engage key stakeholder audiences.
  • Establish editorial direction, messaging priorities, and storytelling frameworks that ensure communications are compelling, mission-centered, and aligned with CCSF's brand and strategic goals.
  • Provide final review and quality assurance for major publications and communications assets, ensuring consistency of voice, messaging, visual identity, and organizational positioning.
  • Oversee publication planning, production schedules, and workflow management to ensure timely, high-quality delivery of communications initiatives.
  • Direct and manage relationships with external communications and creative partners, including public relations professionals, writers, photographers, videographers, graphic designers, printers, and other vendors, ensuring projects meet CCSF's standards for quality, brand alignment, and impact.

• Collaborate with Foundation departments as a strategic communications partner, providing communications counsel, brand guidance, storytelling expertise, and marketing support that advances departmental priorities while ensuring alignment with CCSF's brand, messaging, and organizational goals.
  • Partner with the Senior Director of Enrichment Programs & Scholarships to support communications strategies and marketing efforts that increase scholarship awareness, applicant engagement, and program visibility.
  • Partner with the Director of Advancement to support fundraising campaigns, donor engagement, stewardship efforts, and organizational storytelling through compelling, mission-centered communications.
  • Partner with the Senior Manager of Alumni & Community Engagement to support communications and storytelling initiatives that strengthen Scholar engagement, volunteer participation, community connection, and lifelong affinity for CCSF.
  • Partner with the Senior Manager of Events to provide communications strategy, brand oversight, messaging guidance, marketing support, and storytelling opportunities that strengthen event visibility, attendee engagement, and organizational impact.
    • Advise on event-related marketing, audience communications, content development, and communications performance to ensure a consistent and compelling CCSF brand experience before, during, and after major events.
  • Leverage the Alumni Board Branding Committee and other volunteer leaders as partners in extending brand awareness, elevating Scholar stories, and fostering authentic engagement throughout the Scholar network

Success Indicators

The Senior Manager, Communications demonstrate their contributions and effectiveness by demonstrating the following:

Brand Stewardship and Engagement: CCSF maintains a clear, consistent, and compelling brand identity across all stakeholder communications, digital platforms, publications, events, and major initiatives. Brand standards, messaging, and storytelling frameworks are consistently applied throughout the organization, strengthening awareness, engagement, and affinity among Scholars, alumni, donors, Coca-Cola system partners, volunteers, and other key audiences. Success is demonstrated through quantitative performance metrics, positive stakeholder feedback, meaningful engagement across digital channels, increased audience interaction and content sharing, and consistent adherence to brand standards that ensure a cohesive and professional presence across all mediums.

Communications Strategy & Campaign Effectiveness: Integrated communications and marketing efforts support organizational priorities and contribute to measurable increases in stakeholder engagement, participation, and awareness. Campaigns are guided by clear objectives, strategic messaging, and audience insights, resulting in increased visibility and meaningful engagement across target audiences.

Content Production, Publication, and Performance: CCSF consistently communicates its mission, outcomes, and impact through compelling, audience-centered storytelling. Publications, digital communications, and major communications initiatives are delivered on time, maintain a high standard of quality, and effectively connect stakeholders to the Foundation's work, Scholars, and broader community impact.

Strategic Partnership & Cross-Functional Alignment: The Senior Manager serves as a trusted communications advisor and collaborative partner across the Foundation, providing subject matter expertise, brand guidance, and communications support that advances departmental priorities while maintaining alignment with CCSF's mission, messaging, and organizational goals. Internal stakeholders consistently view Communications as a valued strategic resource that enhances organizational effectiveness and stakeholder engagement.

Skills, Traits and Attributes

The ideal Senior Manager, Communications will demonstrate the following professional competencies and leadership attributes:

• Exceptional written, verbal, presentation, and interpersonal communication skills, with the ability to translate complex ideas into compelling narratives that inspire action, build trust, and advance organizational goals.
• Ability to develop and execute an annual strategic communications plan that leverages storytelling to strengthen alumni engagement and support fundraising goals. Demonstrated success developing and executing integrated communications, marketing, and brand strategies that strengthen organizational reputation, deepen stakeholder engagement, and deliver measurable results.
• Expertise in brand stewardship, messaging, and storytelling, with the ability to maintain a clear, compelling, and consistent organizational identity across diverse audiences and communications channels.
• Strong strategic thinking and business acumen, with the ability to align communications initiatives with organizational priorities, stakeholder needs, fundraising objectives, and long-term goals.
• Ability to influence, advise, and collaborate effectively across teams and stakeholder groups without direct authority, serving as a trusted partner to leadership, staff, volunteers, and external constituents.
• Experience leveraging data, analytics, audience insights, and performance metrics to evaluate effectiveness, inform decision-making, and continuously strengthen communications strategies.
• Strong public-facing and relationship-building skills, with the ability to represent the Foundation effectively among Scholars, alumni, corporate partners, Coca-Cola System associates, Board members, volunteers, and other key stakeholders.
• Exceptional project leadership, organization, and attention to detail, with the ability to manage multiple priorities simultaneously while maintaining quality, accuracy, and timeliness.
• Knowledge of digital communications (i.e., website and social media), content marketing, and audience engagement platforms, with the ability to effectively leverage evolving technologies and communication channels.
• Commitment to innovation, continuous improvement, and professional growth, with a willingness to identify new opportunities, challenge assum