Sr. Manager, Business Communications

About the role

The Business Communications team is the layer that connects each line of business to the rest of the Corporate Affairs team. As Sr. Manager, Business Communications for Zillow’s agent and broker businesses, you’ll be the single comms point of contact for GMs and product leaders. You’re accountable for the whole picture, rather than handing them off to several channel teams. 

You’ll own the overall narrative and strategy, set priorities, decide the order when demands compete, and run point as strategic PM across media relations, owned content and events. This is a strategy-and-orchestration role, not a hands-on channel role. You won’t pitch reporters or draft content yourself. You’ll set the direction the channel teams build against and keep the work connected. 

The agent and broker businesses are technical and high-stakes, and the people you're communicating to are professionals who pay for our products and know this industry as well as you do. The right person has done comms for a business like this before: close to the customer, often touching product, legal, and policy at once, and knows how to guide a large customer base through complicated change while keeping the message clear and credible.

This is a senior role that requires both strategic altitude and operational fluency. You'll hold peer relationships with director-level business stakeholders, represent your businesses back into Corporate Affairs leadership, and be the connective tissue between Zillow's agent and broker priorities and the full suite of comms channels and capabilities.

You will get to:

• Set the overall communications strategy and narrative for Zillow’s agent and broker businesses, including the high-level messaging, the priorities and the order of work when demands compete.
• Run point as strategic PM across media relations, owned content and events: set the plan, assign lanes and keep the overall effort coherent.
• Make sure the business hears from one comms partner and that messages stay aligned across channels and teams.
• Stay close to the product roadmap and business context so you can anticipate what’s coming and brief channel teams before they need to ask.
• Work across the organization to find and act on new opportunities, showing what a “big idea” looks like and how to bring it to life.
• Bring agent and broker priorities to the owned content team, and make sure customer proof points and partner stories are ready when a launch or announcement needs them.
• Develop issue-specific messaging for agent- and broker-facing frontline teams on sensitive or complex topics. Run messaging trainings, and help business leaders train their own orgs when needed.
• Identify executive visibility opportunities tied to agent and broker priorities, and work with the broader Communications team to carry them out.
• Serve as the senior comms contact for agent and broker business leaders: a peer to directors and a trusted resource to VPs and GMs.
• Represent your businesses clearly and persuasively to Corporate Affairs leadership, including the VP and SVP.
• Build trusted relationships with product, marketing, legal and other partner teams that move this work forward.
• Track and report on key metrics across projects, and use results and lessons learned to inform future planning and business decisions.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $136,700.00 - $218,300.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $129,800.00 - $207,400.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• You bring 10+ years of communications experience, including comms for a technical, customer-facing business where product, legal and policy often intersect.
• You have developed and owned a communications strategy yourself, rather than only carrying out one someone else built, and you can guide channel teams toward effective tactics.
• You can create clarity from ambiguity, sequence competing priorities, and hold the thread across a complex, multi-channel effort and guides channel teams to develop effective tactics
• You anticipate issues and stakeholder questions before they arise and come with answers, not just flags; you plan for more than one scenario
• You have excellent written and verbal communication skills. You can turn complex product and business topics into clear, compelling narratives, and senior leadership rarely needs to rework what you produce.
• You have strong instincts for message development, risk identification, and communications sequencing
• You identify executive visibility opportunities tied to agent and broker business priorities, working with broader Communications team to drive and execute 
• You get results through teams that don’t report to you by building alignment, removing blockers and influencing director-level stakeholders without direct authority.
• You show business maturity: you share credit, promote inclusive practices, handle conflict and negotiation constructively, and run meetings that end with clear decisions and next steps.
• You have strong project management discipline (workback plans, clear RACIs, accountability for deadlines) and can manage multiple workstreams across two businesses without dropping anything.
• You are familiar with AI tools and clear-eyed about where they add speed versus where human judgment and institutional knowledge aren't substitutable and use both well.
• You are curious about how the business works, including the agent and broker ecosystems, the product roadmap and how comms creates business value. You can tell what’s worth investing in and make the case for resources.