Sr. Growth Marketing Manager

Rebrandly

$135K — $165K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5 to 8 years of growth or performance marketing experience in a B2B SaaS environment with self-serve signup capabilities.
  • Hands-on execution of Google Ads campaigns, not just oversight of agency work.
  • Demonstrated success with testing campaigns and pages, with measurable results that are easily discussed.
  • Proficiency in GA4 and GTM, along with experience in product analytics tools like Mixpanel or Amplitude.
  • Strong skills in ad and landing page copywriting, actively producing your own content.
  • Experience with Webflow or other CMS, and able to manage design contractors.

Responsibilities

  • Design and execute a structured testing program for pricing, landing, and sign-up pages.
  • Manage Google Ads performance in collaboration with an agency, focusing on signup conversion metrics.
  • Diagnose the self-serve funnel to identify and bridge gaps between signup and first payment.
  • Maintain clean and reliable tracking through GA4 and GTM, with real-time visibility into performance metrics.
  • Craft and refine ad and landing page copy, writing yourself instead of delegating.

Benefits

  • Uncapped, flexible PTO.
  • Birthday celebrated with an additional floating holiday.
  • Company-wide closure during winter holidays from Dec 25 to Jan 01.
  • 90% employer contribution towards Medical, Dental, and Vision insurance, including dependents.
  • Company-paid supplemental benefits including STD, LTD, Life insurance, OneMedical, and Talkspace.
  • Options for HSA, FSA, and additional life insurance.
  • 401(k) plans with company match, both Roth and Traditional available.
  • Professional development budget for continuous learning.
  • Fully remote work with flexible hours.
  • Collaborative culture with autonomy and significant impact on company growth.
Full Job Description
Level: Individual Contributor

Reports to: VP of Marketing

Compensation: $135,000 - $165,000 USD (compensation may differ if hired outside the United States)

Location: Remote, USA, Canada (non- Quebec) or Ireland

Rebrandly does not sponsor work authorization needs; candidates must have proper work authorization to work in the United States, without sponsorship. If hired in Canada or Ireland, candidates must have proper work authorization to work in that country as well.)

About the Role

We're looking for a Sr. Growth Marketing Manager to own the path from paid click to paying self-serve customer. This is a hands-on, product-led growth and conversion role: you'll run the testing program across our pricing, landing, and sign-up pages, own our Google Ads performance as a primary acquisition channel, and dig into where prospective customers are dropping off between sign-up and first payment. You'll report to the VP of Marketing and work closely with Product and Design.

What You'll Own

Website conversion testing. Design, launch, and read the results of a structured, repeatable testing program across pricing, landing, and sign-up pages. You'll partner with a contractor or designer for the Webflow build work itself, but you own the test roadmap, hypotheses, and results.

Paid search performance. Own Google Ads results in partnership with our agency. You'll be judged on cost-per-signup and cost-per-paid-subscription, not on clicks or impressions.

Self-serve funnel diagnosis. Find where the gap is between signup and first payment, understand why prospective customers stall there, and design and run the tests that close it.

Tracking and reporting hygiene. Keep our GA4 and GTM implementation clean and trustworthy, and maintain the dashboards that give the team real visibility into signup-to-paid performance.

Ad and page copywriting. Write and iterate on the copy that goes into paid ads and the pages they land on. This is a role where you write the copy yourself rather than briefing it out.

What We're Looking For

  • 5 to 8 years of growth or performance marketing experience at a B2B SaaS company with a real self-serve signup motion, gained in-house rather than purely on the agency side.
  • Hands-on experience running Google Ads campaigns yourself, not just reviewing an agency's work.
  • A real testing track record: campaigns and page tests you've actually run, with results you can speak to in detail.
  • Fluency in GA4 and GTM, plus a product analytics tool such as Mixpanel or Amplitude.
  • Strong ad and landing page copywriting skills.
  • Comfort working in Webflow or a similar CMS, or directing a contractor or designer who handles the build.

Nice to Have

  • Experience with a self-serve funnel that's partly fed by sales, where some leads convert through a hybrid motion rather than a purely self-serve one.
  • Experience designing or running pricing and packaging tests.
  • SQL and Metabase (or a similar BI tool) fluency for pulling your own data.

Why Join Our Team:

  • Rebrandly provides its full-time US employees with comprehensive benefits, including:
    • Uncapped, flexible PTO
    • Enjoy your birthday off as a floating holiday
    • Company winter holiday closure the week between Dec 25- Jan 01
    • Medical, Dental, and Vision health insurance plans with 90% company contribution towards premiums for both employees and dependents
    • Supplemental company-paid benefits include STD, LTD, Life and AD&D Insurance, OneMedical membership, and Talkspace
    • HSA, FSA, and supplemental life insurance options available
    • Roth and Traditional 401(k) plans with company match
  • Professional development budget for continued learning
  • Fully remote work environment with flexible hours
  • Collaborative team culture with significant autonomy and ownership
  • Opportunity to make a direct impact on company growth and customer success

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