4+ years in growth marketing; 7+ years in B2C growth marketing with a focus on mobile
Expertise in executing campaigns across Paid Social and Programmatic channels
Strong analytical skills including incrementality testing and marginal CAC analysis
Deep knowledge of mobile attribution and Mobile Measurement Partners (MMPs)
Ability to merge strategic planning with hands-on execution
Excellent collaboration skills for cross-functional teamwork
Strong communication skills for presenting insights to teams and leadership
Self-driven with a proactive approach to testing ideas and improving processes
Responsibilities
Optimize marketing campaigns using data-driven insights
Lead the development and execution of user acquisition initiatives
Oversee new product testing and growth experiments
Collaborate with Analytics, Creative, and Product teams
Drive creative testing by partnering with Creative for ad concept development
Iterate AI workflows to enhance performance insights
Benefits
Equity options available
Hybrid work arrangement requiring in-office presence 2 days a week
Collaborative team environment
Opportunities for professional growth and development
Focus on building a financial system that benefits all stakeholders
Full Job Description
POSITION SUMMARY
As a Senior Growth Marketing Manager of Paid Social, you will play a critical role in driving acquisition by executing, testing, and optimizing marketing campaigns across paid social (Meta, TikTok, Reddit, Snap, etc.) and programmatic channels. You will work closely with cross-functional teams, including Analytics, Creative, and Product, to develop comprehensive tests and accelerate growth. You will also own and evolve our paid social AI workflows and insight reporting. The ideal candidate will have a strong understanding of mobile attribution and incrementality testing, and a track record of building robust experimentation roadmaps.
The US base salary range for this full-time position is$162,849-$199,037, plus equity and benefits. Our salary ranges are determined by role, level, and location. This is a hybrid position in Mountain View that requires in-office work 2 days a week.
WHAT YOU'LL DO
Optimize marketing through data: Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies effectively drive incremental growth.
Lead experimentation and measurement: Develop, prioritize, and execute initiatives to drive new user acquisition, with a focus on creating structured measurement frameworks.
Plan and manage new product testing: Oversee campaign execution, forecasts, and growth experiments in collaboration with cross-functional teams to meet efficiency and conversion targets for new product launches.
Collaborate cross-functionally: Work closely with Analytics, Creative, and Product teams to ensure marketing efforts align with business goals and objectives.
Drive creative testing and insights: Partner with Creative to develop and test ad concepts, maintain a structured creative learning agenda, and scale winning formats across channels.
Accelerate agentic workflows: Iterate on AI workflows to surface performance insights faster. Experience with creating agents/sub-agents is a strong plus.
WHAT WE'RE LOOKING FOR
4+ years of experience in growth marketing, with 7+ years of hands-on experience in B2C growth marketing for a mobile-first company.
Proven experience in executing and optimizing campaigns across Paid Social and Programmatic channels.
Strong analytical skills (incrementality testing, MMM, marginal CAC, etc.) with the ability to interpret data and make informed decisions to improve performance.
Deep experience with mobile attribution and MMPs.
Ability to balance strategic thinking with hands-on execution.
Collaborative mindset and ability to work across teams to align efforts and achieve shared goals.
Adept at presenting performance insights and strategies to cross-functional teams and senior leadership.
A proactive, self-driven attitude to constantly test ideas and build new processes.
A genuine interest in helping build a financial system that works for everyone.
#LI-Hybrid
About Earnin
Earnin is a financial services company that provides a mobile app that allows users to access their earned wages before payday. The app uses a proprietary algorithm to determine how much money users can access based on their work history and other factors. Earnin was founded in 2013 and is headquartered in Palo Alto, California.
