At Thorlabs Inc., we’re pushing the boundaries of photonics and laser innovation, and we know that our people are at the core of our success. We are seeking a dynamic Sr. Director of Marketing & Sales who will be responsible for the leadership and ongoing development of the organization’s marketing and sales strategy and initiatives.You will lead our American sales team in achieving regional sales targets, designing and maintaining our online catalog business, and leading a team that is a pivotal link to our customers.You will be key in shaping and executing our go-to-market strategy while ensuring a strong and cohesive brand presence.
What You’ll Do
- Communicate and champion the organization’s brand identity, positioning, and messaging, working cross-functionally to ensure consistent brand messaging, brand awareness, and brand equity across all channels and stakeholders.
- Deliver an optimized experience through Thorlabs’ website for all key stakeholders, including customers, vendors, prospective and current employees, and the public, to clearly communicate Thorlabs’ products, capabilities, and value proposition, and overall brand identity.
- Oversee the end-to-end management of Thorlabs’ product management, content hosting, web operations, creative design, and user experience across digital platforms, ensuring all touchpoints are intuitive, engaging, and effective.
- Responsible for the full user experience on Thorlabs’ website, including all content additions/changes and development of new features, configurators, and interactive graphs in consultation with the web development/IT teams and other key stakeholders (e.g., customer service, sales, business units, etc.)
- Develop a comprehensive digital and social media strategy to engage with all customer types.
- Develop customer feedback tools to gauge user experience, track usage, and other key metrics, and create a dashboard to share with leaders and stakeholders to assist with product and strategy decision-making.
- Launch market-ready new products in collaboration with the CTO and business units.
- Provide input on pricing strategy to align with the full portfolio and the Company’s brand position.
- Develop marketing and sales campaigns and e-commerce content to target appropriate customers and applications, and satisfy the Company’s promise to provide “Product Plus” information (going beyond specification transparency and documentation)
- Co-own the new product introduction process, balancing business and customer needs pertaining to messaging, end-of-life scrap costs, documentation quality standards, and any price/performance concerns between existing and ready-to-be-released products.
- Co-develop and execute a global pricing strategy in collaboration with key stakeholders; balances the company’s financial needs with brand position of fair pricing, evaluates regional pricing strategies and pricing proposals from Business Units on new and existing products for alignment with overall portfolio and brand promises.
- Develop and implement comprehensive marketing strategies and tactics aligned with business growth needs.
- Prepares and manages American marketing and tradeshow budgets.
- In collaboration with product development teams, develops, executes, and tracks performance (KPIs) for strategically chosen campaigns that communicate the unique features and benefits of our products or capabilities.
- Responsible for overseeing the organization's external communications, including digital marketing, press releases, ad campaigns, etc.; partners with appropriate stakeholders to ensure a “One Thorlabs” approach and alignment with internal communications.
- Develop and execute a social media strategy and KPIs.
- Develop a comprehensive tradeshow strategy including all execution elements and track performance to determine success vis-à-vis overall marketing goals; coordinate with WW leaders to ensure consistent strategy and branding.
- Creates branded content material, including promotional items, internal giveaways, Lab Snacks, printed materials, sales tools, videos, and other material to support sales, community, and employee initiatives.
- Align trademark efforts worldwide.
- Develop successful leaders and build successful teams, develop and mentor members, facilitating change, and aligning teams with company values.
The position will be located in Newton, NJ. Occasional national & international travel to technical conferences or other Thorlabs entities will be required.
Requirements
What You Bring
- 10+ years of marketing and sales experience with an emphasis on marketing, including leading multiple teams.
- Social media marketing and digital marketing experience required.
- Experience in B2B and/or academic technology marketing and sales experience, including experience targeting the decision maker and technical audience.
- Bachelor’s degree in marketing, communication, or similar areas or equivalent experience required, MBA a plus. Physics, photonics, or other science-related field education or experience is a plus.
- Deep understanding of marketing strategy, market research, digital marketing channels, and customer experience; knowledge of Thorlabs’ brand and product portfolio is a plus.
- Ability to understand complex photonics products and related categories.
- Experience in developing and maintaining e-commerce websites.
- Effective communication and interpersonal skills to communicate with cross-functional teams, senior leaders, customers, and external stakeholders, including an awareness of how to communicate across the globe.
- Experience in managing and developing senior leaders, being a role model and mentor to direct reports.
- Excellent leadership and team management skills, with the ability to inspire, mentor, and develop a diverse team.
The salary range for this position is $198,000 - $250,000 depending on experience
Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity/Affirmative Action employer. All qualified individuals will receive consideration for employment without regard to race, color, religion, gender, gender identify or expression, sexual orientation, national origin, genetics, disability, age or veteran status. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
Benefits
Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few..
