Acxiom is seeking a Leader of Ecosystem Partnerships to lead and scale our strategic ecosystem partnerships into durable, high-growth revenue channels. This leader will own the end-to-end partner strategy and go-to-market motions driving growth of Acxiom's identity and data foundational capabilities within partner ecosystems. In addition, we want this leader to lead and expand Acxiom’s channel sales strategy. This is a highly cross-functional role sitting at the intersection of sales, marketing, product, and solution engineering.
What You'll Do- Own the GTM strategy and execution across Acxiom's key ecosystem partners, defining and deploying new revenue growth structures with each partner for Acxiom products and downstream Acxiom services.
- Lead and develop a team of Ecosystem growth partner managers driving joint Go-to-market execution across Acxiom’s strategic ecosystem growth partners.
- Build and execute structured GTM plans, with 90-day stretch objectives, and success metrics for partner-sourced and partner-influenced revenue.
- Lead partner enablement, training partner sellers and solution engineers on Acxiom's identity resolution, cross-channel orchestration, and measurement capabilities.
- Develop and refine competitive positioning for Acxiom's identity and data backbone in the context of agentic marketing and enterprise data infrastructure.
- Build joint pipeline with partner sales and alliance teams; track and report on co-sell revenue, pipeline health, and partner-sourced bookings.
- Represent Acxiom at partner QBRs, planning cycles, and executive relationship-building
- Identify white space for new ecosystem partnerships that extend Acxiom's reach into adjacent platforms and marketplaces
- Designs governance frameworks, milestone structures, and accountability models for external partners
- Build and nurture strategic relationships within Omnicom and ecosystem partner stakeholders, influencing positioning and partnership success.
- Identify partner client needs and shape differentiated solutions leveraging Acxiom capabilities and ecosystem partner technologies.
- Support pursuit strategies, opportunity qualification and deal progression, engaging with senior stakeholders across clients and partners.
- Promote joint value propositions through thought leadership, partner planning activities and participation in key industry initiatives.
- Ecosystem growth focus is on the following platforms: Databricks, Snowflake, Adobe, Salesforce.
What You'll Bring- 15+ years in partnerships, alliances, or business development at an enterprise data, marTech, or cloud infrastructure company
- Direct experience co-selling with or through hyperscaler/platform ecosystems (Adobe, Snowflake, AWS, Google Cloud, Salesforce, or similar)
- Track record building GTM playbooks and driving measurable partner-sourced pipeline along with both direct and indirect revenue
- Strong grasp of identity resolution, first-party data infrastructure, and customer data platform (CDP) concepts
- Executive presence — comfortable running joint business planning with partner VPs and building internal alignment across sales, marketing, and product
- Experience in financial services or another regulated vertical is a plus, given heavy regulated industry focus strategy
Primary Location City/State:
Homebased - New York, New York
Additional Locations (if applicable):
