10+ years in club operations, hospitality, fitness, or related field, with 3+ years in senior leadership
Proven experience managing multiple clubs or a high-volume facility
Strong operational efficiency background with SOP implementation and compliance oversight
Expertise in facility management, including maintenance and vendor relations
Solid financial skills in budgeting, forecasting, and P&L management
Ability to create revenue growth strategies through membership and ancillary services
Demonstrated leadership in developing high-performing teams across various functions
Responsibilities
Maintain Equinox standards across assigned market area
Drive membership sales and enhance member experience
Lead and manage General Managers and ancillary teams
Implement strategic initiatives and hold teams accountable
Conduct regular club visits and performance reviews
Foster a positive and collaborative work environment
Ensure adherence to brand guidelines and service standards
Benefits
Competitive salary and industry-leading commission opportunities
Complimentary club membership
Perks and incentives for personal training, Pilates, spa, and shop services
Full Job Description
Job Description
Reporting to the Regional Vice President of Operations, the Sr. Club Operations Director will be responsible for maintaining Equinox Standards across an assigned market area. This leadership role demands a deep understanding of Club management, with a focus on driving sales, enhancing the member experience, and ensuring that the Equinox's luxury image is consistently upheld. The Sr. Director of Club Operations will lead and manage a group of General Managers and will with closely to lead Club and Ancillary teams, implement strategic initiatives and hold teams accountable for delivering results. The Sr. Director of Club Operations will have a strong presence in driving membership sales, maintaining operational excellence, and fostering a culture of success, guided by our core values.
Operations Management
Member experience and satisfaction
Facilities maintenance and cleanliness
Staff management and development
Group fitness programming
Personal training programs
Compliance with safety and hygiene standards
Financial Performance
Achieve revenue targets and control expenses
Manage budgets and analyze financial reports
Identify opportunities for growth and profitability
Team Leadership
Recruit, hire, train, and develop department managers
Foster a positive and collaborative work environment
Motivate and inspire staff to achieve goals
Conduct performance reviews and provide feedback
Member Engagement
Build relationships with members and address their needs
Resolve member complaints and issues
Create a welcoming and inclusive atmosphere
Brand Standards:
Ensure adherence to Equinox brand guidelines and service standards
Maintain a high level of professionalism and presentation
Implement marketing and promotional initiatives
RESPONSIBILITIES:
Daily
Team Engagement - huddles, meetings, workouts
Coaching GMs - Focusing on leadership and strategy
Club Visit and Walk Through - 1-2 clubs/day
1on1 business meetings with GMs, AGMs and Regional Leaders
Review clubs appointments - previous day activities (prospects, sales, equifits)
Structured 1on1 GM Meetings - 30 min in person at least 2-3x/week
Schedule Accountability - Checking schedules on arcon, verifying in person
Monthly
GM & AGM development - ensuring it's happening (either directly or GM is delivering), schedule, reviews, learning
People Pipeline - Staffing for future needs, identifying talent for growth
Sales Strategy and Accountability - ensure systems and processes are being followed
Alignment and collaboration with regionals - AE, Ancillary, Sales
Attend PT Forums when applicable
Stepping in when the GM requires support
Full facility inspections - 2/week
Meet with Regional leaders ancillary every other week/monthly
Calls - RVP Regional call, Senior Club Director call, GM call
PERFORMANCE TARGETS:
100-110% in the following areas:
New Sales
Attrition
Total Operating Revenue/Earnings
Total Contribution/Profit
Qualifications
10+ years of experience in club operations, hospitality, fitness, or a related industry, with at least 3 years in a Sr. leadership role
Proven track record of overseeing multiple clubs (units) or a high-volume club (facility)
Strong background in upholding operational efficiency, utilizing & implementing standard operation procedures (SOPs), and ensuring compliance with safety and regulatory standards
Experience in facility management, including maintenance, equipment, vendor relations, and tech integrations for operational excellence
Strong financial acumen, including budgeting, forecasting, P&L management, and cost control
Ability to develop and implement revenue growth strategies through membership sales, service offerings, and ancillary revenue streams
High proficiency in financial reporting, KPI tracking, and data-driven decision-making
Demonstrated ability to lead, inspire, and develop high-performing teams across multiple functions of the business
Experience in talent acquisition, performance management, and employee engagement
Strong leadership presence with the ability to drive a positive culture of accountability and performance
Understanding of member engagement strategies, retention, and delivering an exceptional member experience
Strong commitment to member engagement scores and ability to utilize feedback and implement improvements
Strong problem-solver and decision maker
Internal Employees:No RODs in the last 6 months
Pay Transparency: $150,000-160,000 annually: eligible for additional bonus opportunities
This role is based in the Boston market and requires regular travel within the assigned micro-market to support business needs and operational priorities.
Additional Information
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
We offer competitive salary, benefits, and industry leading commission opportunities for club employees
Complimentary Club membership
Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
