ServiceNow

Sr Dir, GTM Enablement

ServiceNow • $220K — $396K *
Santa Clara, CA 95051In-Person
Business Services
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10-15 years' experience in global enablement programs and management of sales enablement teams.
  • Proven ability to design, deliver, and measure strategic enablement effectiveness.
  • Strong facilitation and presentation skills for diverse audience levels, including executives.
  • Expertise in creating intuitive and visually appealing enablement assets.
  • Exceptional attention to detail, with strong organizational skills to manage multiple projects.
  • Strong written and oral communication skills to simplify complex information.

Responsibilities

  • Author and drive the GTM Ecosystem enablement strategy in collaboration with GTM leadership.
  • Lead a team to design, develop, and implement tailored enablement programs across the GTM Ecosystem.
  • Identify gaps in knowledge and processes to deploy scalable instructional strategies and tools.
  • Leverage diverse delivery formats for effective sales and presales enablement content.
  • Design on-demand content and training sessions to support sales and presales functions.
  • Manage a comprehensive certification program to assess participant knowledge levels.
  • Gather feedback continuously to iterate on programs and drive measurable impact.

Benefits

  • Health plans, including flexible spending accounts.
  • 401(k) Plan with company match.
  • Employee Stock Purchase Plan (ESPP).
  • Matching donations program.
  • Flexible time away plan and family leave programs.
Full Job Description
Job Description

What you get to do in this role:

ServiceNow's Employee Experience Business Unit transforms how employees get work done in the agentic era - with a world-class, employee-centric harness that resolves IT and HR requests, enables frontier AI capabilities within enterprise governance guardrails, and is bringing to market the next-generation of AI productivity assistants. The EX BU is the result of ServiceNow's acquisition of Moveworks in late 2025 and its unification with the HR Service Delivery portfolio. The business is now in hypergrowth and represents one of the most exciting growth environments in enterprise AI.

The GVP of Moveworks Sales owns delivery of the Employee Experience revenue target - and is seeking a Sr. Director, Sales Enablement to act as a critical strategy partner, senior operator, and right hand. This role comes with a mandate to define and own the strategic and operating outcomes that directly drive BU performance for one of ServiceNow's most strategic bets.

We are thus seeking a dynamic and experienced Sr. Director of GTM Enablement to join our EX BU Sales Leadership Team. In this role, you will be responsible for driving the enablement strategy for our GTM Ecosystem. Partnering with GTM Leadership we are looking to equip our employees with the knowledge and resources they need to successfully promote and sell EmployeeWorks.

Key responsibilities
  • Author and drive our GTM Ecosystem enablement strategy with GTM leadership to identify quantitative and qualitative keys to success; proactively engage with regional leadership teams to identify, prioritize, and execute quarterly enablement plans aligned to the broader strategy.
  • Lead a team of enablement managers who own the design, development, and implementation of tailored enablement programs to address the unique needs of different parts of the GTM Ecosystem.
  • Partners with GTM Ecosystem and regional teams to identify gaps in knowledge and processes, determine learning and performance objectives, and deploy scalable instructional strategies and tools.
  • Leverage various delivery formats, including classroom-based, online self-paced, and blended learning, focusing on content that encompasses both traditional sales and technical-leaning presales enablement.
  • Design best-in-class on-demand content and in-person training sessions, build supporting enablement assets, and facilitate delivery as appropriate to support both sales and presales functions. Coach managers and Director+ regional leadership to drive consistent execution and capability building.
  • Leverage assets and insights from global programs to drive knowledge acquisition, skills development, and community collaboration across regional and global enablement teams.
  • Prioritize needs around third-party training and events; work to secure budget, plan, and deliver events including Sales Kickoffs and other strategic enablement initiatives.
  • Build and manage a comprehensive certification program to assess participant knowledge levels pre- and post-enablement sessions.
  • Continuously gather feedback, iterate on enablement programs, and be maniacal about metrics and impact to drive measurable improvement and business results.


Qualifications

To be successful in this role you have:
  • 10-15 years' experience in building global enablement programs and managing global sales enablement teams, including enterprise field enablement across all sellers.
  • Proven ability to scope, design, deliver, and measure effectiveness of strategic enablement programs.
  • Strong facilitation and presentation skills for all audience levels, including executives; demonstrated ability to garner support for new ideas and initiatives.
  • Expertise in creating intuitive, memorable, and visually appealing assets.
  • Exceptional attention to detail, organization, and ability to manage multiple projects and resolve roadblocks.
  • Strong written and oral communication skills-you can distill complex information into clear, compelling, and easy-to-follow content. Strong critical thinking and interpersonal skills.
  • Familiarity with instructional design principles and experience creating or updating on-demand learning content (e-learnings, guided walkthroughs, LMS modules).
  • Experience supporting sales enablement efforts, such as updating pitch decks, product marketing collateral, competitive battlecards, sales plays, or other training materials.
  • A collaborative mindset and the ability to work cross-functionally with Sales, Product Marketing, Product Management, and other key stakeholders; ability to establish and build close working relationships with strong personal credibility and influencing skills.
  • In-depth understanding of sales and technical delivery teams with expertise in value-based selling; enterprise and technical selling experience preferred.
  • Strong analytical capabilities in defining metrics and evaluating results delivered.
  • Proficiency with GTM tools like Office 360, Google Workspace, Notion, and Gong.
  • Team-oriented planner and decision-maker with an ability to creatively drive alignment and deliver results.
  • Driven to learn and an openness to giving and receiving feedback.
  • Proactive attitude and a willingness to roll up your sleeves to get things done-even if it's not glamorous.
  • Ability to travel.


Base Compensation Range: (M6

JV19

For positions in this location, we offer a base pay of $220,300 - $396,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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