RedSail Technologies

Sr Digital Ad Specialist

RedSail Technologies • $80K — $90K *
Spartanburg, SC 29301In-Person
Business Services
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 3-5+ years of digital marketing experience focused on PPC.
  • Hands-on management of campaigns on Google Ads, LinkedIn Ads, and Meta Ads; familiarity with 6sense and Reddit is advantageous.
  • Experience collaborating with external advertising agencies.
  • Strong B2B lead generation background, preferably outside of e-commerce.
  • Proven skills in campaign analysis and optimization for business performance.

Responsibilities

  • Build, launch, and manage effective PPC campaigns across key platforms.
  • Supervise and optimize campaigns alongside an external advertising agency.
  • Continuously monitor and enhance campaign metrics, including cost per lead and conversion rates.
  • Conduct keyword research and audience targeting to sharpen campaign effectiveness.
  • Develop and test impactful ad copy and creative materials.

Benefits

  • Paid time off and professional development opportunities.
  • Medical, dental, and vision insurance.
  • 401(k) with a 5% company match.
  • Fitness bonus and well-being programs.
  • Flexible hybrid work environment.
Full Job Description
Senior Digital Advertising Specialist

Job Summary

The Senior Digital Advertising Specialist is responsible for executing and optimizing paid digital advertising campaigns across multiple platforms, with a primary focus on PPC-driven lead generation. This role is highly execution-focused and will manage day-to-day campaign performance across Facebook, LinkedIn, and other paid advertising channels, while collaborating closely with our external advertising agency on Google Ads and Reddit campaigns. The position works directly with the Sr. Manager, Digital Marketing, to refine campaign strategy and drive measurable pipeline impact. Additionally, this role supports SEO efforts by providing data-driven insights to the content and web teams, helping guide keyword strategy and content development based on campaign performance.

Key Duties

  • Build, launch, and manage PPC campaigns across platforms, including Facebook/Meta Ads and LinkedIn Ads
  • Build, launch, and manage 6sense campaigns
  • Collaborate closely with our external advertising agency to manage and optimize Google Ads and Reddit campaigns
  • Monitor campaign performance and continuously optimize to improve key metrics, including cost per lead (CPL), conversion rate (CVR), and return on ad spend (ROAS)
  • Conduct keyword research, audience targeting, and campaign structuring to support campaign effectiveness
  • Develop and test ad copy, messaging, and creative assets
  • Help manage campaign budgets, pacing, and bid strategies across platforms
  • Execute A/B tests on ad creative, audiences, and landing pages to improve performance
  • Build and maintain reporting dashboards, providing clear insights into campaign performance and recommendations for improvement
  • Analyze performance data to identify trends, opportunities, and areas for optimization
  • Partner with content and web teams to share insights from paid campaigns and guide SEO and content strategy
  • Ensure alignment between paid advertising efforts and broader marketing initiatives
  • Stay current on digital advertising platforms, tools, and industry trends


Education/Training

  • Bachelor's degree in Marketing, Communications, Business, or related field preferred


Required Work Experience/Skills

  • 3-5+ years of experience in digital marketing with a strong focus on PPC or paid media
  • Hands-on experience managing campaigns across multiple platforms, including Google Ads, LinkedIn Ads, Meta Ads, and 6sense; Reddit experience a plus
  • Experience with Monday.com
  • Experience working with or collaborating alongside external advertising agencies
  • Strong experience in B2B lead generation, preferably in non-ecommerce environments
  • Proven ability to analyze campaign performance and optimize toward business outcomes
  • Experience with analytics and reporting tools, such as Google Analytics and platform dashboards
  • Strong analytical, organizational, project management, and problem-solving skills
  • Experience with account-based marketing platforms, conversion rate optimization, landing page testing, B2B SaaS, healthcare technology, or similar industries preferred


Discretionary Judgment

  • Uses independent judgment and discretion based upon the employee's experience in the position and knowledge of the products, equipment, and services
  • Use good judgment and possess ethical work values


Physical Demands, Working Conditions, and General Employment Guidelines

  • Moderate or high levels of stress may be experienced in the performance of the job
  • Position is performed in a general office environment, home office, or approved remote workspace where physical work includes, but is not limited to, sitting, standing, reaching, kneeling, bending, and lifting to 25 lbs.


Equipment

  • Daily use of the Microsoft Teams (phone), computer, printer, and other routine office equipment
  • Must have internet access


Safety to Self and Others

  • Little responsibility for safety of others. Job is performed in an office setting where there are no hazardous materials or equipment


Compensation & Total Rewards

  • The anticipated base salary range for this position is $80,000-$90,000 annually. This position is also eligible for an annual target bonus of 4%. Actual compensation will be determined based on factors including relevant experience, skills, qualifications, and geographic location.
  • Benefits include paid time off, medical, dental, and vision insurance, a 401(k) with a 5% company match, a fitness bonus, professional development opportunities, and programs that support overall well-being.


Working Conditions/Hazards

  • Position is performed in an open office environment or approved remote work location


Work Location

  • Hybrid at a RedSail Office


About RedSail Technologies

RedSail Technologies is a software development company that specializes in creating custom software solutions for businesses. The company offers a range of services, including software development, web development, and mobile app development. RedSail Technologies has worked with a variety of clients, including small businesses and Fortune 500 companies. The company is headquartered in Oxnard, California.
Learn more about RedSail Technologies
Size
200 employees
Industry
Information Technology
Net Income
$500,000
Founded
2005
5 Year Trend
+20%
Revenue
$5 million
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at RedSail Technologies

  • RedSail Technologies
    Product Designer
    $100K — $150K *
    Irving, TX 75061 (Dallas County)
    5 days ago
    Consumer Technology
    In-Person
  • RedSail Technologies
    Product Designer
    $100K — $150K *
    Oak Brook, IL 60523 (Dupage County)
    5 days ago
    Consumer Technology
    In-Person
  • RedSail Technologies
    Product Designer
    $100K — $150K *
    Cranberry Township, PA 16066 (Butler County)
    5 days ago
    Consumer Technology
    In-Person
  • RedSail Technologies
    Product Designer
    $100K — $150K *
    Shreveport, LA 71106 (Caddo County)
    5 days ago
    Consumer Technology
    In-Person
  • RedSail Technologies
    Product Designer
    $100K — $150K *
    Spartanburg, SC 29301 (Spartanburg County)
    5 days ago
    Consumer Technology
    In-Person

More Business Services Jobs

Find similar Sr Digital Ad Specialist jobs:

NationwideSpartanburg, SC