Sr. Demand Planner

Bradshaw Home

$120K — $135K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Supply Chain, Business, Economics, Analytics, or related field
  • 7-10+ years of progressive demand planning experience, ideally in CPG or FMCG sectors
  • Demonstrated leadership experience within S&OP/IBP frameworks
  • Expertise in advanced Excel and demand planning systems
  • Comprehensive understanding of forecasting methodologies and lifecycle planning
  • Strong business acumen with capacity to link demand plans to P&L outcomes
  • Experience with retail POS, syndicated data (e.g., IRI, Nielsen), and advanced forecasting tools
  • Proven ability to influence senior stakeholders and lead cross-functional teams
  • Excellent communication and presentation skills for executive audiences.

Responsibilities

  • Own the complete demand forecasting process across all product channels and customer categories
  • Lead the demand planning aspect of S&OP, conducting executive-level demand reviews
  • Transform commercial strategies and promotional plans into an agreed-upon demand forecast
  • Act as the primary forecasting liaison for Sales, Marketing, and Finance divisions
  • Identify potential demand risks and opportunities, providing actionable recommendations
  • Enhance forecast accuracy using advanced analytics and continuous improvements
  • Collaborate with Supply Planning and Operations to align demand with inventory and service goals
  • Monitor forecasting KPIs and present findings to senior leadership
  • Mentor team members in demand planning best practices
  • Contribute to system optimization and planning tool enhancements.

Benefits

  • Medical, dental, and vision insurance
  • 401(k) plan with company matching contributions
  • Accrued vacation and floating holidays
  • Designated company holidays
  • Option for hybrid work model with specific in-office requirements.
Full Job Description
The Sr. Demand Planner is a strategic leader responsible for owning the enterprise demand forecast and aligning Sales, Marketing, Finance, and Operations. This role plays a central part in the S&OP process, translating commercial strategy into an executable demand plan that supports revenue growth, inventory optimization, and service excellence. Success in this role requires executive presence, strong analytical expertise, and the ability to influence decision-making across the organization.

Key Responsibilities
  • Own the end-to-end demand forecasting process across all channels, customers, and product categories
  • Lead the demand planning pillar of the S&OP process, including executive-level demand reviews
  • Translate commercial strategy, promotional plans, pricing actions, and innovation pipelines into a consensus demand forecast
  • Serve as the primary forecasting partner to Sales, Marketing, and Finance leadership
  • Proactively identify demand risks and opportunities and recommend mitigation strategies
  • Drive forecast accuracy improvements through advanced analytics, root cause analysis, and continuous process enhancement
  • Partner with Supply Planning and Operations to balance demand, inventory, lead time constraints and service objectives
  • Establish and monitor forecasting KPIs (WMAPE, Bias and Fill Rate) and present insights to senior leadership
  • Lead and mentor others in the demand planning team and set planning standards and best practices
  • Play a key role in system optimization, planning tool enhancements, and data governance initiatives
  • Support executive decision-making with scenario modeling and demand sensitivity analysis

Qualifications
  • Bachelor's degree in Supply Chain, Business, Economics, Analytics, or related field
  • 7-10+ years of progressive demand planning experience, preferably within CPG or FMCG
  • Proven leadership experience within S&OP / IBP environments
  • Advanced Excel and demand planning system expertise
  • Deep understanding of forecasting methodologies, lifecycle planning, and promotional forecasting
  • Strong business and financial acumen with the ability to connect demand plans to P&L outcomes
  • Experience with retail POS and inventory, syndicated data (IRI, Nielsen), and advanced forecasting tools
  • Demonstrated ability to influence senior stakeholders and lead cross-functional alignment
  • Excellent executive communication and presentation skills

Expectations
  • Hybrid role based in Rancho Cucamonga, CA.
  • In-office attendance required Tuesday, Wednesday, and Thursday; remote work optional Monday and Friday.

Preferred Qualifications
  • APICS certification (CPIM, CSCP) and/or IBF Certification
  • Experience managing high SKU complexity and omni-channel demand

Leadership Competencies
  • Strategic and systems thinking
  • Executive presence and decision leadership
  • Strong change management and continuous improvement mindset
  • Talent development and coaching
  • Results-oriented with a bias toward action

Pay and Benefits:

US$120,000.00 - US$135,000.00 Annually

Final compensation offered will be determined based on a number of job-related factors, including the candidate's skills, experience, and qualifications. Employees in this role are eligible to participate in the company's benefits program, which includes medical, dental, and vision insurance, 401(k) with company matching, accrued vacation, floating holidays, and designated company holidays.

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