Pinterest

Sr. Data Scientist, Marketing

Pinterest$139K — $287K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of academic and industry experience using scientific methods for problem-solving.
  • Master's degree in mathematics, statistics, computer science or engineering.
  • Excellent communication skills for presenting findings to technical and non-technical teams.
  • Hands-on experience with marketing measurement solutions to assess business impact.
  • Strong background in statistics and quantitative analysis.
  • Proficiency in at least one scripting language (Python/R) and SQL/Hive.
  • Demonstrated ability to lead technical projects with a strong experimentation background.

Responsibilities

  • Analyze advertiser behavior to identify factors affecting acquisition, conversion, retention, and churn.
  • Lead design and implementation of advanced marketing measurement frameworks and statistical models for quantifying marketing ROI.
  • Build and deploy statistical and machine learning models for optimizing marketing strategies.
  • Develop attribution methodologies to assess marketing effectiveness across channels.
  • Assess incremental impact of marketing activities using causal inference techniques.
  • Conduct strategic analyses to enhance marketing ROI and allocate budget effectively.
  • Translate complex analytics into actionable insights and create dashboards for data-driven decision-making.

Benefits

  • Flexible work environment with a hybrid model requiring minimal in-office presence.
  • Equity options available as part of compensation package.
  • An equitable and inclusive workplace culture that inspires creativity.
  • Access to resources tied to employee well-being and development.
Full Job Description
We are looking for a Data Scientist to join our marketing org. As a Data Scientist you introduce greater scientific rigor into the marketing measurement and optimization processes to shape Pinterest's revenue growth and marketing strategy. The results of your work will influence and drive strategic decisions for the company - identify investment opportunities for growth, understand revenue growth and behavior, and define metrics to grow and sustain our advertiser base. You will collaborate on a wide array of business problems with a diverse set of cross-functional partners across Marketing, Product, Engineering, Analytics and others. This role sits within the Marketing team and supports business marketing efforts aimed at driving revenue growth for Pinterest. What you'll do: • Analyze advertiser behavior across the end-to-end funnel to identify factors influencing acquisition, conversion, retention and churn. • Lead the design, implementation, and continuous improvement of advanced marketing measurement frameworks and statistical models to quantify marketing ROI. Marketing channels could be different paid media, email, in-product, organic social, webinars, elearning platform,in person events etc. • Build and deploy statistical and machine learning models such as propensity, forecasting, and lifetime value (LTV) models-to optimize marketing strategies and enhance audience targeting. • Develop and refine attribution methodologies to evaluate the effectiveness of marketing initiatives across multiple channels. • Assess the incremental impact of marketing activities using causal inference techniques and testing/experiment frameworks. • Conduct deep, strategic analyses to address key business questions, such as how to improve marketing ROI, how to improve marketing budget allocation to optimize the business impact, measuring the impact of marketing in both mature and new markets, identifying opportunities to increase advertiser growth and revenue through marketing initiatives • Translate complex analytical findings into clear, actionable insights and strategic recommendations for both technical and non-technical stakeholders, including senior leadership. • Design, maintain, and promote dashboards and automated reporting tools to empower stakeholders with self-serve, data-driven decision-making capabilities. Build and optimize ETL data pipelines to automate reporting, support deep dive analysis and feature engineering for analytical models. What we're looking for: • 6+ years of combined post-graduate academic and industry experience applying scientific methods to solve real-world problems. • Masters degree in a quantitative field such as mathematics, statistics, computer science or engineering. • Excellent communication skills, able to lead initiatives and communicate findings to the leadership and cross-functional teams, especially non-technical audiences. Explains work and thought processes clearly and concisely. • Hands-on experiences with building marketing measurement solutions to quantify the business impact of marketing tactics and investments. • Strong background in statistics and quantitative analysis, with experience in applying advanced statistical techniques to real-world problems. • Expertise in at least one scripting language (ideally Python/R). Proficiency in SQL/Hive. Ability to write efficient SQL queries. • Strong business and product sense. Strong skills in shaping vague questions into well-defined analyses and success metrics that drive business decisions. • Experience leading key technical projects. • Strong Experimentation background. • Statistical rigor. Experience with causal inference projects. In-Office Requirement Statement: • We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role. • This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country. Relocation Statement: • This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model. #LI-NM4 #LI-REMOTE At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $139,764-$287,749 USD

About Pinterest

Pinterest is a social media platform that allows users to discover and save ideas for recipes, home decor, fashion, and more. The company was founded in 2010 and is headquartered in San Francisco, California. Pinterest has over 400 million monthly active users and is available in over 30 languages. The company's mission is to help people discover and do what they love.
Learn more about Pinterest
Size
3,225 employees
Market Cap
$16 billion
Industry
Net Income
-$128.3 million
Founded
2009
5 Year Trend
+53.9%
Revenue
$1.6 billion
NASDAQ

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