Sr. Creative, BRFS OMNI

Gap, Inc.

$90K — $120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of design experience in fashion, retail, or lifestyle brands
  • Preferred experience in on-set photography and video art direction
  • Strong portfolio showcasing brand storytelling and marketing
  • Expertise in typography, layout, and art direction with attention to detail
  • Strategic thinker balancing creative expression with business goals
  • Strong communication skills for effective collaboration
  • Proficient in Figma and Adobe Creative Suite

Responsibilities

  • Translate marketing briefs into elevated, on-brand creative
  • Lead design and execution of weekly creative for email and social channels
  • Art direct and manage photography and video shoots for OMNI channels
  • Collaborate with cross-functional teams on product storytelling
  • Manage projects from concept through final delivery with attention to detail
  • Contribute fresh ideas and insights to evolve creative strategy
  • Refine workflows and collaborate to improve efficiency

Benefits

  • Collaborative work environment
  • Opportunity to drive impactful creative for a well-known brand
  • Chance to work across diverse media including photography and video
  • Access to a network of creative professionals
  • Involvement in strategic brand storytelling initiatives
Full Job Description
About the Role
We’re seeking a Senior Creative to elevate Banana Republic Factory’s OMNI presence through impactful, consumer-driven creative. Reporting to the Director of Creative Marketing, this role partners closely with cross-functional teams and creative collaborators to deliver compelling, on-brand creative that drives engagement and supports business objectives. This is an opportunity for someone who combines strong conceptual thinking with exceptional execution—someone who can translate strategy into impactful visual storytelling while thriving in a fast-paced, collaborative environment.What You'll Do
  • Translate marketing briefs and seasonal direction into elevated, on-brand creative that aligns with brand codes.

  • Lead the design and execution of weekly creative across Factory’s email and social channels.

  • Art direct and manage creative for photography and video shoots for Factory OMNI channels

  • Partner with Art Directors, Designers, Copywriters, and Marketing teams to craft cohesive and engaging product storytelling.

  • Manage projects from concept through final delivery, ensuring consistency, quality, and attention to detail at every stage.

  • Contribute to the evolution of creative strategy across channels by bringing forward fresh ideas, cultural awareness, and industry insights.

  • Continuously refine workflows and collaborate with creative partners to improve efficiency and elevate output.

Who You Are
  • 5+ years of design experience, ideally within fashion, retail, or lifestyle brands.

  • On-set photography and video art direction experience is preferred.

  • A strong portfolio demonstrating a range of work with a focus on brand storytelling and marketing.

  • Highly skilled in typography, layout, and art direction with a sharp eye for detail.

  • A strategic thinker who can balance creative expression with business goals.

  • Strong communicator with the ability to present ideas clearly and collaborate effectively across teams.

  • Proficient in Figma and Adobe Creative Suite

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