6-8 years of experience in brand, product, or integrated marketing roles within high-growth consumer or marketplace companies.
Proven ownership of positioning, messaging, and go-to-market strategy.
Strong operational and project management skills with a data-informed mindset.
Deep understanding of Gen Z culture and ability to market credibly to B2B audiences.
Excellent storytelling, cross-functional collaboration, and leadership skills.
Responsibilities
Own brand voice, messaging architecture, and positioning across student and brand partner audiences.
Lead go-to-market strategy for new products and features, including positioning, launches, and sales enablement.
Drive cross-channel campaigns, experiential activations, and creator-led moments tied to brand awareness, adoption, and pipeline growth.
Involve H c in 10 major moments and events throughout the year as a Sponsor and Partner.
Benefits
Competitive annual base compensation
Equity Option Award Compensation
Health, Dental, and Vision Insurance
401(k) Plan
Unlimited PTO
Laptop and WFH setup reimbursement
Hybrid office environment in Santa Monica
Full Job Description
Backed by Google Ventures and leading investors, we're in a stage of rapid growth and are looking for a Senior Brand Marketing Manager to help shape the next chapter of our brand and go-to-market strategy. This role sits on the Marketing team and reports to the Head of Growth, with close partnership across Product, Sales, and Creator Operations.
The Role
We're seeking a Senior Brand Marketing Manager to own how H\FC shows up in the market - leading brand positioning, product storytelling, and the operational foundation that turns strategy into consistent execution.
This role blends brand marketing, product marketing, and marketing operations. You'll define messaging across Gen Z and B2B audiences, lead integrated campaigns and launches, and build the processes and measurement frameworks that scale our marketing engine.
What You'll Do
Brand & Positioning: Own brand voice, messaging architecture, and positioning across student and brand partner audiences. Develop thought leadership that establishes H\FC as a category leader.
Product Marketing & GTM: Lead go-to-market strategy for new products and features, including positioning, launches, and sales enablement. Partner closely with Product, Sales, and Growth.
Integrated Campaigns: Drive cross-channel campaigns, experiential activations, and creator-led moments tied to brand awareness, adoption, and pipeline growth.
Partnerships and Sponsorships: Involve H\FC in 10 major moments and events throughout the year as a Sponsor and Partner.
What We're Looking For
6-8 years of experience in brand, product, or integrated marketing roles within high-growth consumer or marketplace companies.
Proven ownership of positioning, messaging, and go-to-market strategy.
Strong operational and project management skills with a data-informed mindset.
Deep understanding of Gen Z culture paired with the ability to market credibly to B2B audiences.
Excellent storytelling, cross-functional collaboration, and leadership skills.
