The RoleFanatics Events is seeking a Senior Marketing Associate to execute and optimize marketing campaigns across email, CRM, web, mobile app, and affiliate channels. You'll write consumer-facing copy, own day-to-day campaign and content execution, and work with internal teams and agency partners to drive ticket sales, audience engagement, and event awareness.
The ideal candidate is detail-oriented, organized, and a strong writer who can independently manage multiple priorities in a fast-paced sports and entertainment environment. You'll join a collaborative, high-energy team that works hard, moves fast, and has fun doing it.
What You'll Do
Email & CRM- Write email copy that supports ticket sales, fan education, and event promotion
- Own email campaigns from build through deployment, including segmentation, testing, and scheduling
- Analyze performance and recommend optimizations to improve engagement and conversion
- Own the campaign calendar to ensure on-time, accurate delivery
Affiliate Marketing- Run day-to-day affiliate program operations, including partner onboarding, communications, and relationship management
- Create and manage promo codes and tracking links
- Monitor performance, report on results, and recommend ways to drive incremental ticket sales
Mobile App- Manage push notification campaigns, from messaging and targeting to scheduling and reporting
- Update app content and coordinate with development partners on enhancements
- Keep app messaging and promotions accurate and aligned with marketing priorities
Website- Write and edit web copy for landing pages, event information, and promotions
- Manage site content updates and build landing pages in the CMS
- Coordinate website projects with agency partners, tracking timelines, deliverables, and QA
- Identify opportunities to improve user experience and conversion
Customer Communications- Respond to customer inquiries via designated email and social channels
- Work with internal teams to resolve issues
- Use recurring customer questions and feedback to inform marketing content
Partnership Fulfillment- Execute sponsor and partner marketing commitments across email, web, and app
- Coordinate partner assets, approvals, and deadlines
- Track deliverables to ensure commitments are met accurately and on time
Collaboration- Build strong working relationships across marketing, ticketing, partnerships, creative, operations, and other Fanatics OpCos
- Manage multiple concurrent projects, keeping priorities, timelines, and deliverables aligned
What We're Looking For- 3-5 years of experience in experiential, brand, or sports marketing
- Hands-on experience with email/CRM platforms and a CMS
- Strong writing, attention to detail, and organizational skills
- Ability to independently manage multiple projects in a fast-paced, collaborative environment
- Passion for sports and live events
- Proactive, eager to learn, and team-first
The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range
$87,000-$100,000 USD
