Full Job Description
The Senior Analyst, Digital Analytics plays a key role in supporting Burger King's digital growth by delivering data-driven insights across digital channels and initiatives. This role focuses on analyzing digital performance, supporting test-and-learn initiatives, and developing reporting and dashboards that enable stakeholders to evaluate impact and optimize results. The Senior Analyst will partner closely with teams across Digital, Marketing, Finance, and Technology to ensure insights are actionable and aligned with business objectives. The position will report into the Senior Manager, Digital Analytics, BK US.
RBI follows a 5 day, in-office work schedule to support collaboration. Candidates will be expected to work onsite 5 days per week out of our office in Miami, FL.
What You'll Cook Up:
• Analyze performance across digital channels and platforms, including 1P and 3P ordering, app, web, and kiosk, with a focus on sales, traffic, conversion, and engagement metrics.
• Support test-and-learn initiatives by evaluating digital pilots, offers, and experiences, assessing impact versus control, and summarizing results and recommendations.
• Develop, maintain, and enhance dashboards and recurring reports to support both ongoing performance tracking and ad-hoc analysis.
• Partner with Digital, Marketing, Finance, and Technology teams to understand business questions and translate them into analytical approaches and insights.
• Conduct deeper diagnostic analyses to identify drivers of performance changes and uncover optimization opportunities across the digital funnel.
• Support digital calendar initiatives by analyzing historical performance and helping inform future planning decisions.
• Leverage internal POS, digital platform, and external partner data to deliver a holistic view of digital performance.
• Ensure data accuracy and consistency by working closely with RBI data and engineering teams to validate sources and definitions.
• Respond to ad-hoc analytical requests and contribute to special projects related to digital innovation and emerging technology initiatives.
• Prepare clear, concise summaries and presentations that communicate findings, implications, and recommendations to business partners.
What Ingredients You'll Bring:
• 3+ years of experience in analytics, marketing analytics, digital analytics, finance, or consulting.
• Bachelor's degree in Business, Economics, Data Science, Statistics, Marketing, or a related field.
• Strong proficiency in SQL and experience working with large datasets.
• Hands-on experience with data visualization tools such as Tableau; familiarity with Snowflake, AWS, or Databricks is a plus.
• Advanced skills in Microsoft Excel and PowerPoint for analysis and presentation.
• Strong analytical thinking, problem-solving skills, and attention to detail.
• Ability to independently manage analyses while collaborating effectively in a cross-functional environment.
• Clear communication skills, with the ability to translate complex analyses into actionable insights for non-technical audiences.
• Interest in digital platforms, customer behavior, and test-and-learn methodologies within a fast-paced, data-driven environment.
#BurgerKing
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
