Job DescriptionThe Senior Analyst, Content & Creative Strategy will report into the Director of Paid Media within U.S. Consumer Marketing. This is a highly critical role supporting the execution of paid media creative across the Consumer Services portfolio, ensuring campaign assets are developed, reviewed, organized, and delivered accurately across marketing channels.
In this role, the Senior Analyst will maintain core project materials, coordinate review inputs, track approvals and dependencies, and help connect creative development to media plans, channel requirements, and launch timelines. The role is ideal for someone who is highly organized, detail-oriented, proactive, and interested in building foundational experience across creative development, paid media execution, marketing operations, and emerging ways of working.
Responsibilities- Campaign Execution: Support the execution of paid media creative across U.S. Consumer Marketing campaigns, helping move assets from briefing through review, handoff, and launch with accuracy and consistency.
- Creative Operations: Maintain core project materials, including timelines, trackers, status updates, deliverable inventories, approval records, and campaign documentation.
- Review & Launch Readiness: Prepare and manage materials needed for internal reviews, legal and compliance approvals, partner handoffs, and campaign launch readiness.
- Asset Management & Quality Assurance: Organize creative assets and ensure deliverables align to approved inputs, required disclosures, channel needs, and campaign documentation.
- Cross-Functional Coordination: Coordinate with marketing, media, product, legal, compliance, analytics, and agency partners to track open questions, approvals, dependencies, and next steps.
- Agency Management: Support the management of multiple internal and external creative agencies, helping coordinate priorities, timelines, deliverables, and feedback to keep workstreams aligned and on track.
- Team Operations & Reporting: Organize meeting materials, action logs, recap documents, templates, calendars, shared repositories, and leadership-ready status updates.
- Learning & Performance Support: Track creative testing inputs, performance updates, learning logs, and optimization follow-ups across paid media channels.
- Emerging Ways Of Working: Use approved tools, including AI-enabled platforms, to support research synthesis, reporting, content organization, first drafts, and repeatable team workflows.
Qualifications- 1-3 years of experience in marketing, project management, operations, production, digital media, or an agency environment.
- Strong organization, attention to detail, and follow-through.
- Ability to manage multiple priorities and deadlines in a fast-paced environment.
- Strong written and verbal communication skills.
- Comfort working across multiple teams and stakeholder groups.
- Proficiency in PowerPoint and Excel.
- Familiarity with paid media channels, creative production, asset management, review documentation, or quality-control processes preferred.
- Curiosity about emerging marketing technologies, AI tools, and more efficient ways of working preferred.
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
