(ABM/Sr. ABM) Associate Brand Manager,
Channel Development Packtypes
JOB LOCATION Hershey, PA (preferred) | Remote eligible
As an Associate Brand Manager on the Channel Development Packtypes team, you will help grow Hershey's portfolio by translating enterprise and marketing strategies into product-focused opportunities tailored to the needs of key channels.
This highly cross-functional role connects Brand Marketing, Demand Creation Strategy, Channel Development, and Sales to advance Price-Pack Architecture (PPA) strategies across brands and business segments. You'll combine strong commercial and analytical thinking with project leadership to identify opportunities, influence decisions, and help strengthen growth, profitability, and share.
What will you do?
- Lead priority projects designed to deliver business-segment growth objectives.
- Analyze business performance and translate insights into clear, actionable recommendations.
- Shape the strategic three-year and annual 12-month PPA pipeline.
- Partner across Brand, Demand Creation, Channel Development, and Sales on product and PPA opportunities.
- Guide priority initiatives through governance, from strategic briefing through commercial alignment and implementation.
- Build cross-functional consensus around project priorities and cost/benefit trade-offs.
- Maintain strong understanding of the commercial, operational, and financial dimensions of the business.
- Assess customers, competitors, market trends, and the broader business environment to identify implications and opportunities.
Minimum Requirements
Education:
- MBA preferred; relevant internal Hershey experience may be accepted in lieu of an MBA.
Experience:
- 3+ years of relevant professional experience.
- Demonstrated leadership, strategic thinking, analytical, problem-solving, and communication skills.
- Strong overall business acumen and a holistic general-management mindset.
- Ability to effectively lead multiple priorities and collaborate across functions.
- Demonstrated accountability for business results, including sales, income, and profit.
- Experience communicating with a broad range of stakeholders, including senior management.
- Project management experience preferred.
- Previous P&L exposure and IRI/Circana experience are a plus.
Benefits and Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health begin on Day 1.
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
The anticipated base salary range for this role is $108840 to $136050 per year. The actual base salary offered will depend on a variety of job-related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance-based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well-being (as applicable). Learn more about Hershey's benefits and all the resources Hershey provides to support our employees' physical, emotional, and financial well-being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
