LocationHershey, PA
How will you fit into the big picture?The Senior Associate Brand Manager, Demand Creation Strategy (DCS) & Innovation supports the development and commercialization of innovation initiatives within the Functional Snacking & Protein portfolio. Working closely with the Senior Brand Manager, you will translate defined demand spaces and innovation strategies into executable plans, manage cross-functional workstreams, and help deliver high-quality launches.
This is an exciting opportunity to combine consumer curiosity, analytical thinking, and strong execution skills to help shape future growth at Hershey.
What will you do?- Innovation Project Execution
Support the execution of innovation and renovation initiatives from concept through commercialization. Manage assigned workstreams, timelines, and deliverables within the stage-gate process to ensure projects stay on track and meet quality, timing, and cost expectations.
- Consumer Insights & Market Analysis
Leverage syndicated data, consumer research, and trend analysis to support opportunity assessment and concept development. Translate insights into clear implications, learning plans, and recommendations that inform product development and marketing decisions.
- Business Case & Analytical Support
Develop financial analyses, size-of-prize estimates, and performance tracking to support innovation proposals and gate reviews. Partner with Finance and Brand leadership to ensure assumptions are sound and aligned with business objectives.
Support go-to-market planning by developing launch tools, sell-in materials, and internal communication assets. Partner with Sales, Shopper Marketing, and external agencies to ensure packaging, claims, and messaging align with brand strategy and regulatory requirements.
- Post-Launch Performance & Learning
Track post-launch performance against key KPIs such as ACV, velocity, and distribution. Support post-launch reviews by synthesizing data, identifying early learnings, and recommending actions to optimize performance and inform future innovation work.
Minimum Education & Requirements• Education: Bachelor's degree in Marketing, Business, or related field required
• Experience: 2-4 years of experience in brand management, marketing, or innovation roles, preferably within CPG
• Preferred Experience Includes:
Exposure to innovation or renovation projects
Experience with syndicated data (IRI, Nielsen, Circana) and basic financial modeling
Cross-functional project collaboration
Benefits & PerksAt Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
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The anticipated base salary range for this role is $108840 to $136050 per year. The actual base salary offered will depend on a variety of job-related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance-based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well-being (as applicable). Learn more about Hershey's benefits and all the resources Hershey provides to support our employees' physical, emotional, and financial well-being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
