Role descriptionSenior Data Engineer
We are seeking an experienced Marketing Technology Data Analyst Data Engineer position where we can leverage expertise in customer data platforms marketing analytics audience management and data governance to enable personalized customer experiences optimize marketing performance and deliver actionable insights that drive business growth Passionate about utilizing Marketing Technology and analytics solutions to transform data into strategic decisions improve campaign effectiveness and maximize the value of customer data investments
Responsibilities
- Design develop and support scalable data pipelines data warehouses and data solutions on IICS SQL Python API GIT Kafka Redwood ControlM and related technologies
- Develop and maintain ETLELT processes data integrations and transformation frameworks supporting operational reporting and analytical workloads
- Implement and enhance data quality controls reconciliation processes and testing frameworks to ensure trusted and reliable data asset
- Optimize data pipeline performance and operational efficiency through monitoring investigation automation testing CICD dashboard development and production support activities
- Measure and optimize marketing campaign performance across acquisition engagement conversion and retention metrics
- Support implementation configuration and optimization of marketing technology platforms such as Adobe Experience Platform AEP Adobe RTCDP Marketo Salesforce etc
- Create validate and maintain audience segments for personalization targeting and activation use cases
- Monitor end-to-end data flows between CRM CDP analytics and marketing automation platforms
- Perform data validation quality checks and root cause analysis to identify and resolve data discrepancies
- Define and implement data cleansing standardization and governance rules for customer data
- Partner with marketing product analytics and engineering teams to gather requirements and translate them into data driven solutions
- Conduct customer journey and behavioural analysis to improve customer experience and marketing effectiveness
- Support experimentation initiatives including AB testing and campaign performance analysis
- Develop audience and campaign measurement frameworks attribution models and reporting methodologies
- Ensure compliance with data privacy regulations consent management requirements and organizational governance standards
- Support identity resolution customer profile unification and cross channel audience activation initiatives
- Collaborate with stakeholders to identify opportunities for automation and improved reporting efficiency
- Present analysis findings and recommendations to business leaders and cross functional teams
Preferred Qualifications
- Experience with Adobe Experience Cloud products
- Experience with Customer Data Platforms CDP especially Adobe RTCDP
- Knowledge of customer identity resolution and audience activation
- Familiarity with cloud platforms such as Azure AWS or Snowflake
- Working knowledge of R or data automation tools
- Experience with AB testing and statistical analysis
