Social Strategist, X and Insights

Role Overview

We are investing in our owned social channels to grow share of voice and tell a clearer, more connected company story across LinkedIn, X, Instagram and YouTube. We need someone to take direct ownership of X and run it day to day, while also maintaining consistent social performance data analysis across all of our owned channels.

This is a hands-on social strategy role for someone who knows how to build an interesting, credible and active presence on X. You will also work with the Social Manager to turn channel and audience data into clear recommendations about what Harvey should create, publish, test, stop and scale. The goal is a steady feedback loop between how our audience behaves, what our content strategy is and how our creative gets made.

What You'll Do
Own X strategy and execution

• Own Harvey's X strategy, programming and daily execution.
• Develop a distinctive voice and a clear role for Harvey on the platform.
• Create posts built for X, not LinkedIn content with the formatting changed.
• Find proactive, reactive and real-time opportunities for Harvey to join relevant conversations.
• Support product launches, research, events, partnerships, customer stories and company announcements on X.
• Build recurring formats and programming that give people a reason to come back.
• Write and edit copy that is clear, sharp and right for the platform.
• Monitor replies, mentions and relevant conversations.
• Work with the Social Content and Community Manager on engagement and response coverage.
• Support founder, executive and employee amplification where it makes sense.
• Use sound judgment in moments that carry brand, reputational or customer sensitivity.
• Track changes to X and adjust our approach as the platform evolves.

Managing cross-channel insights and optimization

• Work with Social Manager and Social Content and Community Manager to pull weekly and monthly performance analysis across X, LinkedIn, Instagram and YouTube.
• Collaborate with the social team to go beyond surface metrics and explain what actually drove performance.
• Identify patterns across format, topic, audience, timing, creative approach and distribution.
• Help turn findings into specific programming and creative recommendations.
• Work with third party analytics tools to track follower growth, reach, engagement, clicks, sentiment and other channel-specific signals.
• Analyze performance during major launches, events and campaigns utilizing third party analytics and channel analytics.
• Work with Content Operations on data accuracy, UTMs, reporting processes and dashboards.
• Bring audience and performance insight into quarterly strategy and planning.

Put social listening and competitive intelligence to work

• Review owned and third party findings on legal AI conversations, share of voice and competitor activity.
• Separate meaningful signals from routine noise.
• Connect listening and competitive insights with channel performance data to build a fuller picture of what is working.
• Translate audience questions, competitor moves and emerging conversations into programming and creative recommendations.
• Write concise readouts for Social, Marketing and company leadership.
• Flag opportunities and risks early enough for the team to act on them.

Support the broader Social team

• Partner closely with the Social Manager on channel strategy, campaign planning and editorial priorities.
• Help translate company priorities into programming for each platform.
• Bring performance insight into the creative briefing process.
• Support social coverage during major events and launches.
• Collaborate with Content, Communications, Product Marketing, Customer Engagement and Harvey Creative Studio.
• Help build repeatable processes without adding unnecessary approval layers.
• Do the work yourself while also improving how the team makes decisions.

What You Have

• 5+ years of experience in social strategy, social media, audience development, digital publishing or a related field.
• Deep knowledge of X and a track record of growing or reshaping a meaningful brand presence there.
• Strong editorial judgment and the ability to write sharp copy that fits the platform.
• Experience running an active social channel in a fast-moving environment.
• Strong analytical skills and comfort working with social performance data.
• The ability to explain why content performed the way it did, not just report the numbers.
• Experience using social listening, competitive analysis and share-of-voice data to inform strategy.
• A habit of turning data into specific creative and programming recommendations.
• Experience designing social tests and evaluating the results honestly.
• Familiarity with social publishing, analytics and listening platforms.
• Good instincts for real-time content, reputational risk and sensitive moments.
• Experience presenting insights to senior marketing or company leaders.
• Excellent communication skills and a collaborative way of working.
• Comfort making good calls with incomplete information and shifting priorities.
• Genuine interest in legal technology, AI and how professional work is changing.

You do not need to be a data scientist. We care about analytical fluency, curiosity and the ability to tell a clear story with data, combined with strong social instincts.

Helpful but not required: Experience in B2B technology, media, professional services, legal or another complex industry.

Compensation

$112,000 - $154,000 USD

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