Reports to: Chief Content Officer
Department: Brand & Content
Location: This is a fully remote U.S.-based position. Candidates must reside and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.
FLSA Classification: Salaried, Exempt
Compensation: This position has geographic-based pay ranges. Final compensation and geographic tier placement are determined based on the candidate's primary work location, skills, experience, and qualifications.
Tier 1 (Higher Cost Markets): $84,000 - $99,000
Tier 2 (National Markets): $77,000 - $90,000
Tier 3 (Lower Cost Markets): $69,000 - $81,000
About the OpportunityAs our Social Media Strategist, you'll take full ownership of developing, executing, and optimizing organic social media strategies across three distinct brands: Paleovalley, Wild Pastures, and Dr. Autumn Smith. This is a highly hands-on, individual contributor role for someone who thrives on both creative strategy and execution. You won't just develop content ideas or oversee campaigns - you'll personally bring them to life through scripting, filming, editing, copywriting, publishing, community engagement, and performance analysis.
You'll play a key role in expanding our organic reach, growing engaged audiences, and transforming complex health, nutrition, and wellness topics into compelling, educational, and visually engaging content. Working closely with our founders and cross-functional teams, you'll leverage existing creative resources, identify new growth opportunities, and continuously test and refine content strategies based on performance data.
We're looking for a proactive, detail-oriented, and resourceful social media professional who has successfully built and grown organic social audiences, takes pride in producing high-quality content, and is genuinely excited about our mission to improve human health and the food system.
What You'll DoSocial Strategy & Channel Management- Independently develop and execute organic social media strategies across Instagram, TikTok, and YouTube that support brand awareness, audience growth, engagement, customer acquisition, retention, and revenue.
- Own and manage the social media content calendar across Paleovalley, Wild Pastures, and Dr. Autumn Smith, balancing educational content, brand storytelling, product launches, promotions, founder content, trends, and community engagement.
- Independently manage day-to-day social media operations, including content planning, scheduling, publishing, community engagement and ongoing optimization, while maintaining alignment with broader marketing priorities.
- Stay current on platform trends, algorithm changes, audience behavior; , proactively recommending new ideas and strategies.
- Identify opportunities to accelerate organic audience growth through each brand's unique audience, messaging and business objectives.
Content Creation & Creative Collaboration- Independently own the end-to-end creation and execution of organic social media content, including creative ideation, scripting, filming, editing, copywriting, scheduling, and publishing.
- Edit and repurpose existing brand footage, long-form videos, founder content, product education, testimonials, and other creative assets into engaging Instagram Reels, TikToks, and YouTube Shorts.
- Develop engaging hooks, compelling captions, and educational storytelling that simplify complex health, nutrition, ingredient, and product information into accessible, audience-focused content.
- Leverage influencer, affiliate, and brand partner collaborations to develop compelling content and maximize existing creative resources.
- Independently produce day-to-day social content while collaborating with the Creative team and videographer on larger campaigns, product launches, and promotional initiatives.
- Ensure all published content reflects brand standards, accurate product information, approved messaging, and applicable product claim and disclosure requirements.
Business Growth & Omnichannel Marketing- Develop and optimize social media initiatives that drive website traffic, lead generation, customer acquisition, and measurable business results.
- Utilize social media automation and direct-message tools, such as ManyChat or comparable platforms, to support audience engagement, product education, lead generation, and conversion.
- Collaborate with Retail and Omnichannel Marketing to develop social media content that supports product discovery, retail launches, and brand awareness.
- Identify opportunities to repurpose and amplify successful organic content across other marketing channels and initiatives.
- Partner with Email, Podcasts, Partnerships, Retail, and Paid Media teams to coordinate messaging, content calendars, and integrated marketing opportunities.
Performance, Reporting & Optimization- Monitor, analyze, and report on organic social media performance across all three brands, with a strong emphasis on audience growth, engagement, reach, content effectiveness, and contribution to business objectives.
- Analyze content and campaign performance, identify trends and opportunities, and proactively recommend improvements based on data and audience insights.
- Develop and execute ongoing content tests across formats, messaging, hooks, calls to action, and platform features to continuously improve results.
- Conduct social listening, competitive monitoring, and audience research to identify customer insights, emerging trends, and content opportunities.
- Partner with Customer Service and internal teams to monitor community feedback, respond appropriately, and escalate customer questions or concerns when needed.
What You'll Need to Succeed- 5+ years of hands-on experience developing, executing, and optimizing organic social media strategies for consumer-facing brands, preferably in health and wellness, nutrition, food and beverage, CPG, or DTC.
- Proven success independently building and growing organic social media audiences, with measurable results demonstrating significant follower growth, engagement, and brand visibility.
- Demonstrated experience owning the full social media content lifecycle, including ideation, scripting, filming, video editing, copywriting, scheduling, publishing, and performance analysis.
- Strong expertise in Instagram, TikTok, and short-form video content, including Instagram Reels and YouTube Shorts, with a demonstrated understanding of platform-specific organic growth strategies.
- Exceptional copywriting and creative storytelling skills, particularly in developing compelling hooks, educational content, and engaging messaging that resonates with target audiences.
- Experience translating long-form content, technical information, or educational materials into engaging, digestible, short-form social media content.
- Strong interest in and understanding of health, wellness, nutrition, and consumer education, with the ability to quickly develop expertise in our products, ingredients, and brand philosophies.
- Strong video editing and content production skills using CapCut, Adobe Premiere Pro, or comparable tools, with the ability to independently create visually appealing, brand-aligned content.
- Exceptional organizational skills, attention to detail, and accountability, with a commitment to accuracy, quality, and consistency across all published content.
- Experience independently managing multiple social media accounts, content calendars, and competing priorities while maintaining consistent brand messaging.
- Strong analytical skills, with demonstrated experience measuring organic social performance and using data to guide content strategy, experimentation, and continuous improvement.
- Excellent communication and collaboration skills, with the ability to work effectively across departments, incorporate feedback, and take ownership of deliverables.
- Resourcefulness, adaptability, and a proactive mindset, including openness to using AI and emerging technologies to improve creative workflows and performance.
Bonus Points- Experience with CPG, food and beverage, or health and wellness brands.
- Experience supporting both DTC and retail marketing initiatives, including retail launches, product discovery, and retailer awareness campaigns.
- Advanced ManyChat or comparable social automation experience
- Experience supporting founder-led or personal-brand social media accounts.
- Familiarity with social listening, scheduling, and analytics tools such as Brandwatch, Archive.ai, or comparable platforms.
Our Commitment to You- Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
- Generous Paid time off to support balance and rest
- Paid sick time for when you need it
- Six (6) company-paid holidays each year & two (2) floating holidays
- Paid parental leave after 6 months of service for eligible employees
- 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
- Referral bonuses up to $1,500 when you refer great people who join our team
- 401(k) or Roth Plans with up to a 4% company match after one year of service
- $300 Paleovalley Monthly product stipend for employees
