Social Media Strategist, Instagram

Role

This role is definitely not for the coasting. If you are someone who obsesses over reels and posts and have scaled Instagram accounts, this is the stage that matches your ambition.

You'll work directly on the personal brand of Alex Hormozi, Leila Hormozi, or Sharran Srivatsaa, with the audiences, talent, growth opportunities, and resources most creators spend a career trying to access. You bring the creative judgment and execution to take it way further.

This is for the operator who has outgrown their current seat. You'll build alongside people who challenge your taste, sharpen your strategy, and raise your standard. The opportunity isn't another title. It's the ownership, reps, and resources to produce the best work of your career.

Instagram is your specialty. Multi-platform ownership is the job.

You'll own Instagram growth strategy and lead creative direction, workflows, and execution across all our social platforms. Every piece should earn attention without sacrificing the brand's voice. You know how to make content perform and still sound unmistakably like the person behind it.

You're a player-coach. You don't just explain what great looks like. You can make it.

Post-production and design handle most of the output. You direct the work, coach the coordinator, and get on the timeline when your execution needs to set the standard. You can find the clip, sharpen the hook, cut the edit, and package it to perform. You won't edit everything, but you will cut and ship select pieces yourself.

Then you'll turn what works into a system: documented workflows, batch production, and performance metrics that inform the next round of creative. Your job isn't to make yourself essential to every post. It's to build a team and process that consistently meet your standard.

This is neither a hands-off strategy seat nor a pure editing role. It demands proven Instagram growth, hands-on creative ability, and the leadership to make everyone around you better.

Reports directly to the Creative Producer and must be in Las Vegas, NV or willing to relocate.
Responsibilities
Collaboration Across Functions

• This role does not succeed alone. Your output depends on how well you work across the studio.
• Partner daily with editors, art and design, and post-production, giving clear creative direction and receiving their craft input as peers
• Work closely with the Creative Producer on editorial strategy, creative direction, and how social ladders into the broader brand ecosystem
• Collaborate directly with talent (Alex, Leila, Sharran) and their teams on voice, POV, and content direction
• Support the Social Coordinator's day-to-day publishing execution, providing strategic direction, copy approval, and performance feedback
• Translate data and trends into actionable pivots for the team, so everyone downstream knows what to make more of and what to kill

Instagram-First Growth & Multi-Platform Leadership

• Own Instagram growth outcomes across our brand ecosystem. Instagram is the primary accountability of this role.
• Lead Instagram strategy and execution with a clear point of view on Reels, carousels, Stories, and emerging formats
• Set account-level Instagram growth targets and translate them into a weekly content plan
• Build and own the workflow, process, and social strategy across all other social platforms we operate on (YouTube Shorts, TikTok, X, LinkedIn, and emerging surfaces like Pinterest)
• Ensure Instagram-first content adapts intelligently across platforms, and that each surface has a clear point of view of its own
• Stay ahead of platform shifts, algorithm changes, and emerging formats
• Turn long-form videos into high-impact social assets that drive viewership back to the source (YT)

Brand Voice Ownership

• Own the social expression of each brand voice you work on. Every clip, caption, hook, and thumbnail sounds and feels like the brand it belongs to.
• Translate long-form talent POV into short-form voice without dilution. What Alex, Leila, or Sharran says on stage, DTCs, or in a podcast should land the same way in a 90-second Reel.
• Build voice guardrails (in collaboration with the Creative Producer and Director of Content) the rest of the team can execute against. Editors, designers, and the Coordinator should know what "on-brand" means because you defined it.
• Act as the final voice check for social content before content ships, catching drift before it reaches the audience

Creative Direction to Post-Production & Design

• Own creative direction for social content to the post-production and design departments, who handle the majority of social output
• Set the visual identity, editorial bar, and packaging standard across all platforms
• Give clear, specific creative direction to editors, motion designers, and graphic designers so their output ships at the standard the feed demands
• Review, approve, and give notes on work coming out of post and design before it enters the publishing pipeline

Hands-On Editing & Content Production

• Personally cut selects, package, and ship short-form content when your taste needs to set the reference for the team. This is a required, ongoing part of the role, not a fallback for when the team is underwater.
• Set the editorial bar by example, using your own selects as the standard editors and designers work back from
• Identify high-retention moments in long-form footage and turn them into finished assets end-to-end when needed
• Contribute graphics, motion, or design work where it sharpens the output (a plus, not required)

Systems & Process Creation

• Build, document, and maintain the systems and SOPs that run the social function, from clip selection to publish
• Create repeatable production workflows that scale output without sacrificing quality
• Integrate AI-native tools into the workflow to compress cycle time and increase output
• Own the operating cadence between social, post-production, design, and the broader production team, so nothing falls between the seats

Editorial Production

• Review raw long-form footage to identify high-retention moments and viral content
• Work with the Creative Producer to storyboard social-first original content
• Oversee the social editing workflow, providing clear creative direction to editors
• Ensure every piece of content has a clear reason to exist and a measurable goal driving towards the north star goals of the brand

Production Logistics & Asset Management

• Partner with the Production Manager to ensure social-specific needs are met during shoots (BTS, vertical alternates, social promos)
• Handle the logistics of dedicated social shoots: equipment, call sheets, and talent management
• Manage the social asset library, ensuring all content is organized, tagged, and accessible for future use
• Partner with the Social Coordinator to oversee the distribution schedule, ensuring 100% on-time delivery across all handles
• Coordinate with the long-form production team to ensure a member of the social team is on all long-form shoots for social callouts/original content/clip notes

Requirements

• 5+ years of experience in social production, digital strategy, or social content creation, with a primary focus on Instagram
• Proven track record of scaling Instagram accounts through original video content, with receipts (accounts, follower growth, view counts, engagement metrics you can point to)
• Demonstrated ability to build and hold a distinct brand voice on social. You can point to accounts you have worked on where the voice is clear, consistent, and different from the noise, AND you can articulate how you built it.
• A portfolio that reflects an extremely high creative bar. Your taste is the reference point you will hold post-production and design to.
• Strong collaboration instincts. You work well across editors, designers, producers, and talent. You know how to give direction without being precious, and take input without losing conviction.
• Hands-on editing proficiency. You can open a project file, cut a Reel, and ship it without waiting on anyone. Premiere or Resolve preferred.
• Graphic design, motion design, or other technical content creation skills are a strong plus. The more you can do yourself, the better.
• Ability to give clear, specific creative direction to editors and designers, not just react to their work
• You can find the 60-second viral clip in a 60-minute video
• You understand the specific cultural nuances of Instagram deeply, and are fluent across YouTube, TikTok, X, and emerging formats
• You have built systems and processes before, not just executed inside someone else's
• You thrive in a studio environment where workflows are documented and repeatable
• You understand the importance of AI and are comfortable using it across all workflows

Results

• Measurable Instagram growth across our brand ecosystem (followers, reach, saves, shares, profile visits) tied to your strategy and execution. Instagram is the primary scorecard.
• Measurable increase in social-to-long-form traffic conversion
• Sustained growth in core engagement (shares, saves) and brand sentiment
• Every piece of social content sounds and feels like the brand it belongs to. Voice consistency is not an accident, it is designed.
• The social feed looks and feels like an extension of the brand, not an afterthought
• Post-production and design output consistently ships at the creative standard you set
• Editors, designers, and the Coordinator can execute against your creative and voice direction without daily check-ins
• Documented systems and SOPs that let the social function scale without linear headcount growth
• AI tools reduce the manual labor of clipping by at least 50%, allowing the team to focus on creative strategy and execution

Location

• Las Vegas, NV (Onsite)
• Support for relocation to Las Vegas can be provided
• Some light travel may be required

Compensation

• $90,000-$150,000 base salary
• The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary, not benefits (more details below).

Benefits:

We offer a comprehensive, evolving benefits package designed to support your health, family, and wellbeing. Some key offerings:

• Flexible Unlimited Paid Time Off and Company-wide Holidays
• Employer sponsored Medical, Dental, & Vision plans
  
  • $1,950 annual Employer HSA contribution
  • FSA options including dependent care
  • Employee assistance program and mental health resources
• Employer match program for 401(k), eligible for both Traditional and Roth accounts
• $1,200 annual wellness reimbursement through JOON that supports health, family care, pet care, fitness, and more!
• For local or visiting team members, enjoy access to a state of the art gym at our HQ in Las Vegas

* Benefits eligibility applies only to full-time exempt roles.