About the Role
Visit Seattle is now hiring a creative, collaborative, and enthusiastic Seattle-based Social Media Manager to support the organization's dynamic social strategy. This position works within the Marketing department to create, source, publish, and optimize social media content to further campaign messaging, integrate company-wide initiatives, and inspire and enhance the visitor experience. The work will stretch across all social media initiatives including paid and organic content, influencer management, and social listening.
The successful candidate will demonstrate agility in responding to the ever-evolving cultural cues of the social media environment while maintaining consistent alignment with the goals of the larger organization. This person is organized and works well under tight deadlines, thrives when working independently but is also a team player, ready to jump in wherever needed. Preferred candidates will have a strong background in using social media platforms on behalf of an organization, including Instagram, Facebook, TikTok, Pinterest, and LinkedIn. This role will play a pivotal part in supporting, maintaining, and growing the organization's presence and engagement across all social media channels.
What You'll Do
Develop and execute Visit Seattle's social media strategy, creating content that builds awareness of Seattle as a destination while identifying opportunities to grow engagement, increase brand relevance, and leverage emerging trends, technologies, and AI-powered tools.
- Organic Social Media
- Manage and grow Visit Seattle's organic social presence across Facebook, Instagram, Threads, TikTok, Pinterest, LinkedIn, and emerging platforms, adapting content and voice to support both visitor and industry audiences
- Create, capture, and/or edit photo, video, and user-generated content (UGC) for use across social channels
- Track and report on key performance indicators (KPIs), using insights and performance data to optimize social media strategy and support annual goals
- Work with Visit Seattle's Membership Team and media agency (currently SagaCity) to execute social media marketing deliverables associated with paid member sponsorships
- Leverage social media management, listening, and analytics platforms to monitor performance, identify audience insights, inform content decisions, and support vendor relationships with tools such as Sprout Social, Crowdriff, and Meltwater.
- Influencer Management
- Develop and maintain relationships with content creators and influencers whose audiences align with Visit Seattle's target visitor segments.
- Develop and manage influencer campaigns from sourcing and outreach through campaign execution, content delivery, and performance evaluation, ensuring alignment with Visit Seattle's target audiences and marketing goals.
- Track and report on influencer campaign performance, using engagement and audience insights to evaluate effectiveness and inform future partnership strategies
- Manage relationship with content agency (currently Matador Network), including the development of seasonal shoot itineraries, coordination of member businesses, and creative review of final assets to ensure alignment with Visit Seattle's brand and content objectives
- Paid Social Media
- Work with the Sr. Manager, Content Strategy and advertising agency to plan, execute, and optimize paid social campaigns that support media plans, seasonal travel drivers, and organizational priorities
- Monitor performance metrics and provide recommendations to improve engagement, reach, referral traffic, and brand sentiment
- Social Listening
- Monitor conversations about Seattle through social listening tools and identify audience insights that inform content strategy and organizational priorities
- Foster positive online community engagement by responding to comments, direct messages, and relevant conversations in a timely, professional, and brand-appropriate manner.
Who You Are:
- 4+ years relevant experience required
- Strong working knowledge of Instagram, Facebook, TikTok, Threads, LinkedIn, Pinterest, and emerging social media platforms
- Experience using social media analytics and reporting platforms such as Sprout Social, Meltwater, Google Analytics, or similar tools
- Strong background using computers; proficient in Microsoft Word, Excel, PowerPoint and Outlook programs; familiarity with content creation tools such as Adobe Creative Suite or Canva is a bonus
- Experience creating and editing short-form social media content
- Excellent writing, editing, and proofreading skills with the ability to consistently adapt and apply brand voice across diverse audiences and platforms
- Strong organizational and project management skills, with the ability to manage multiple priorities, stakeholders, and deadlines independently and with attention to detail
- Demonstrated ability to work efficiently and accurately with minimal supervision
- Self-starter with a positive, professional attitude, strong follow-through, with a strong service approach and a reputation for reliability.
- Ability to communicate effectively in English, including reading, writing, speaking, and understanding, as required to perform the essential functions of the role.
Who You'll Work With
Reporting to the Senior Manager, Content Strategy within Visit Seattle's Marketing department, this role collaborates closely external agency partners as well as our internal Membership and Communications teams to support social media strategy, paid media campaigns, sponsorship deliverables, and public affairs initiatives.
What We Offer
Visit Seattle offers a competitive salary and comprehensive benefits package, along with a positive, purpose-driven workplace culture. Our culture is guided by our values: Your Voice Matters, Show Up. Follow Through, Continuously Raise the Bar, Strengthen Our Community. We are passionate about championing our region as a world-class destination for travel and tourism and promoting the economic power of travel.
Our benefits are always evolving, though here's a peek into your perks:
- You'll have 15 days of Paid Time Off to start, with 12 paid office holidays and 1 Personal Holiday.
- You'll have 100% medical, dental, and vision coverage paid for by Visit Seattle. In addition, Visit Seattle will cover 75% of premium for family coverage.
- You'll receive an organization-paid ORCA card, and subsidized parking in the building's garage (restrictions apply).
- You'll be reimbursed for monthly cell phone expenses.
- You'll receive 401(k) with up to a 5% organization match.
- Base salary range: $82,000 - $110,000 with an annual incentive up to 8%. Compensation decisions are based on experience and scope of responsibility.
