We are looking for a Social Media Manager with the ability to set the strategy for how Outback Steakhouse builds relevance through paid, earned and owned efforts. This role will elevate social strategy from channel discipline to a business growth lever that connects culture, communities, content, and creators while transforming conversion into measurable business results.
This role will build the framework for performance led content planning across paid, owned, and earned social channels and define how performance, advocacy, and community impact are measured. The successful candidate will be a leader who can balance strategy with execution, clarify governance, turn performance into ideas and spark innovation while collaborating with agencies and internal partners.
This position is based in our Tampa, FL Restaurant Support Center and is approved for a hybrid working arrangement (mix of onsite and remote).
Strategic Outcomes: - Build a clear vision for social and earned strategy that is brand building around culture, proactive community engagement and creators.
- Establish clear influencer/creator briefing standards that align content with brand strategy, voice, and business objectives.
- Maintain and evolve social performance KPIs connected to brand goals as technology advances
- Collaborate and motivate agency partners and internal teams across brand, creative, media, legal and consumer insights
- Transform the vision for social media and position Outback for strategic growth.
This role is responsible for:- Establishing community standards, upholding the brand voice, ensuring brand safety, and serving as a brand ambassador by ensuring Outback's Crave Demand standards are reflected in all content.
- Manage and collaborate with Social Media Specialist to set benchmarks for proactive community engagement standards and trends.
- Collaborating with Guest Relations for community management.
- Integrating broader brand campaigns into the social strategy and earned activity.
- Partnering with the IAT and media team(s) to leverage content in paid social campaigns.
- Fostering a culture of innovation, experimentation, and continuous learning.
- Maintaining accountability for platform governance and educating internal stakeholders of platform evolutions that may shift strategic content direction.
- Developing a content editorial calendar that aligns with the brand's broader communications plans and collaborating with the social media agency to ensure everything aligns based on business objectives.
- Evolving the measurement framework and KPIs and publishing monthly and quarterly deep dives.
- Serving as the subject matter expert on platform changes and technology advancements to keep our communities positioned for growth.
- Staying ahead of emerging trends and collaborating with social media agency and social media specialist on which to capitalize on.
- Develop and implement influencer strategy throughout the year to keep Outback Steakhouse top of mind and drive community online and traffic into restaurants.
- Ability to analyze data and capitalize on performance and shift content strategy quickly after A/B testing.
- Partners with Public Relations agency to support earned media plans.
- Performs other duties assigned by manager and provides back-up support to peers within the Marketing Department as necessary.
Culture and Leadership- Coach, develop, and manage the performance of the Social Media Specialist, providing clear expectations, regular feedback, and development opportunities.
- Create accountability for results across the social media function and agency partners.
- Delegate effectively while maintaining accountability for the quality and performance of social media initiatives.
- Build the capabilities of the social media function through coaching, knowledge sharing, and continuous development.
- Foster a culture of hospitality, accountability, innovation, experimentation, and continuous improvement.
Successful candidates for this role:- Demonstrates a future-forward marketing mindset.
- Strong understanding of how social and earned media can drive growth for Outback Steakhouse and can connect content to brand strategy.
- Is a strategic leader who can develop the vision, not just execute campaigns or write content ideas.
- Brings a guest-centric and hospitality-minded approach.
- Innovative thinker who can turn insights into ideas.
REQUIREMENTSExperience- BA/BS in Marketing, Advertising, Public Relations, Communications or a related field
- Minimum of 7 years of relevant social media marketing experience with social platforms including Instagram, Facebook, X, Pinterest, LinkedIn, TikTok, and Reddit.
Skills:- Proficient in relevant social channels, including Meta, X, TikTok and Reddit
- Experience with Social Media Management tools to monitor conversations, manage engagement, and support reporting.
- Strong written and verbal communication skills
- Collaborative and able to work with a cross-functional team.
- Organized and able to handle multiple projects and timelines to successful completion.
- Analytical thinker who can gather insights, identify patterns, and develop clear recommendations
- Ability to create and deliver clear presentations that communicate insights, recommendations and results.
- Ability to influence stakeholders across the organization.
Bloomin' Brands offers benefits such as medical, dental, vision, and 401k. Further details around eligibility and additional benefit offerings can be found at BloominBrandsBenefits.com
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