About the RoleWe're looking for a Social Media Manager to own the strategy behind Mavida's social presence and keep the team executing against it. You'll come in with a clear point of view on what great social looks like in women's health and mental health, and you'll set the direction for how we show up across channels. You'll oversee the creative work produced by our agency partner, creative team, and work closely with the Head of Growth to make sure every post, campaign, and channel supports our growth goals: reaching patients on the path to parenthood and through midlife, and building trust with the referral partners who care for them.
This role is part strategist, part project manager. You'll run the social team's workflow, keeping timelines, deadlines, and deliverables on track, and you'll also be a strong creative in your own right, ready to jump in and help create when the team needs support.
What You'll Do- Develop and own Mavida's social media strategy, aligned with company growth goals across patient acquisition, referral partner awareness, and brand and community building
- Bring a strong point of view to creative direction, proactively pitching ideas, formats, and campaigns rather than waiting for a brief
- Serve as project manager for the social team, setting timelines, assigning owners, tracking deadlines, and making sure content moves from concept to approval to publication on schedule
- Build and maintain content calendars, production schedules, and approval workflows, and keep everyone aligned on what's due and when
- Oversee creative work produced by our creative team, including concepts, copy, and visuals, providing clear direction, timely feedback, and approvals to keep output on-brand, on-strategy, and on-time
- Step in hands-on when needed, whether that's writing copy, shaping a concept, editing a video, or building a quick-turn post, to keep momentum when the creative team needs support
- Partner closely with the Head of Growth on channel priorities, campaign planning, and messaging for patient-facing and provider-facing audiences
- Translate business priorities, such as new state launches, service line growth, and partnership initiatives, into social campaigns and content themes
- Track, analyze, and report on performance (reach, engagement, follower growth, traffic, and lead/appointment contribution where possible), and turn insights into recommendations
- Work with clinical leadership to make sure content is accurate, evidence-based, compassionate, and compliant with healthcare marketing and privacy standards (including HIPAA)
- Monitor trends, competitors, and platform changes in women's health and mental health to keep our strategy fresh
- Coordinate with the paid marketing team so organic and paid social work together
- Manage community engagement standards, including comment and DM guidelines, and escalate sensitive patient-related inquiries appropriately
- Be comfortable wearing multiple hats, including ones that don't fit squarely within your job description, because we're a startup
Requirements- Bachelor's degree and [3-5]+ years of experience in social media strategy or management, ideally in healthcare, health tech, wellness, or another regulated or mission-driven space
- Exceptional organizational skills and a proven track record of managing multiple projects, timelines, and due dates at once without letting details slip
- Experience functioning as a project manager for a creative or marketing team, including setting deadlines, managing handoffs, and holding people accountable in a collaborative way
- A clear point of view on social strategy, backed by a portfolio or examples of work you've shaped and the results it drove
- Experience managing agencies or creative partners, including giving direction and feedback and holding work to a high bar
- Hands-on creative skills (copywriting, content ideation, and basic design or video editing) and the willingness to use them when needed
- Proven ability to build strategy tied to business outcomes, not just engagement metrics
- Strong understanding of Instagram, LinkedIn, Facebook, TikTok, and emerging platforms, and how to use each for different audiences
- Comfort with analytics and reporting tools (e.g., native platform analytics, Sprout Social, Hootsuite, or similar)
- Excellent written communication and the ability to convey complex health information in a clear, warm, and understandable way
- A self-starter with a "no problem is too big or too small" attitude
- Genuine passion for supporting women and birthing people during crucial stages of parenthood and beyond
- Commitment to cultivating cultural humility and cultural competency to serve a diverse patient community
Benefits- Comprehensive training/onboarding
- Medical/Dental/Vision insurance, plus Health Savings Account (HSA) for relevant plans
- 401(k) through Betterment
- Flexible PTO: Mavida Health offers paid time off to full-time employees for vacations, holidays, sick days, and personal time, as well as a unique flex time policy that covers shorter breaks
- Personal equipment budget (Apple laptop + one auxiliary item)
- Ongoing training around women's unique mood and anxiety disorders
- Opportunities for ongoing mentorship, in-person meetings, and professional development
CompensationThe annual salary range for this position is
$80,000 - $100,000, depending on experience, qualifications, and geographic location.
