Kodiak Robotics

Social Media Manager

Kodiak Robotics$96K — $153K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years managing social channels for tech, robotics, mobility, or AI brands.
  • Exceptional writing/editing skills; able to simplify technical topics accurately.
  • Strong creative instincts for short-form video and visual storytelling.
  • Solid judgment in regulated, high-visibility industries.
  • Familiar with social analytics tools and performance measurement.
  • Comfortable with cross-functional collaboration involving executives and teams.

Responsibilities

  • Lead daily management of various social media platforms.
  • Develop platform-specific posting strategies and maintain a content calendar.
  • Translate marketing campaigns and product updates into engaging content.
  • Monitor competitive activity and trends for strategic insights.
  • Create and edit on-brand copy for social media channels.
  • Collaborate with creative teams to produce social-ready assets.
  • Engage with comments and brand mentions to foster a positive community.

Benefits

  • Excellent Medical, Dental, and Vision plans.
  • Flexible PTO and generous parental leave policies.
  • Office perks: dog-friendly, free catered lunch, and full kitchen.
  • Access to wellbeing benefits such as Headspace and gym memberships.
  • Long-term and short-term disability insurance, plus life insurance.
  • Competitive retirement savings options like Fidelity 401(k).
  • Various incentive programs including referral and patent bonuses.
Full Job Description
What you'll do:

Channel Ownership and Strategy Execution
  • Lead daily management of LinkedIn, X, Instagram, YouTube, Reddit, and emerging channels.
  • Develop platform-specific posting strategies and maintain an organized content calendar.
  • Translate campaigns, product updates, events, and announcements into channel-appropriate content.
  • Monitor competitive activity and platform trends to inform ongoing adjustments.

Content Development and Production
  • Write crisp, on-brand copy that reflects Kodiak's tone and strategic messaging.
  • Create short-form content using existing footage, images, and assets in collaboration with internal creative resources.
  • Collaborate with video and design partners to produce social-ready assets for campaigns and launches.

Community Management
  • Monitor and respond to comments and brand mentions daily to maintain a thoughtful and accurate presence.
  • Flag sentiment shifts, misinformation, or controversial topics to Marketing and Comms.
  • Support proactive engagement with industry influencers, analysts, and partners when appropriate.

Cross-Functional Collaboration
  • Partner with Marketing, Comms, Legal, and IR to ensure messaging accuracy and compliance.
  • Support major announcements and events (press, partnerships, executive appearances, milestones).
  • Coordinate with content producers and designers to ensure channel-aligned creative.
  • Align social performance with broader campaign goals and OKRs.

Analytics and Performance Tracking
  • Track KPIs across engagement, reach, follower growth, traffic, and content performance.
  • Produce regular insights and recommendations to improve channel effectiveness.
  • Identify repeatable content patterns, high-performing formats, and opportunities for experimentation.
  • Other duties as assigned

What you'll bring:
  • 5+ years managing social channels for a technology, robotics, mobility, or AI-adjacent brand.
  • Exceptional writing and editing skills; able to simplify technical topics without diluting accuracy.
  • Strong creative instincts and experience crafting short-form video, motion, and visual storytelling.
  • Strong judgment and comfort operating in regulated, high-visibility industries.
  • Strong familiarity with social analytics tools and performance measurement.
  • Comfortable working cross-functionally with executives, comms, designers, and product teams.

Success Looks Like:
  • Kodiak's social channels feel consistent, confident, and unmistakably on-brand.
  • Major campaigns and milestones translate seamlessly into high-quality content across channels.
  • Social output becomes a strategic advantage for investor perception, public awareness, and industry influence.
  • Posts ship quickly and accurately, without operational drag.
  • Engagement, reach, and clarity of Kodiak's narrative grow over time.

What we offer:
  • Competitive compensation package including equity and biannual bonuses
  • Excellent Medical, Dental, and Vision plans
  • Flexible PTO and generous parental leave policies
  • Our office is centrally located in Mountain View, CA
  • Office perks: dog-friendly, free catered lunch, a fully stocked kitchen, and free EV charging
  • Long Term Disability, Short Term Disability, Life Insurance
  • Wellbeing Benefits - Headspace, One Medical, Gympass, Spring Health
  • Fidelity 401(k)
  • Commuter, FSA, Dependent Care FSA, HSA
  • Various incentive programs (referral bonuses, patent bonuses, etc.)


The pay range listed below reflects the base salary in our SF/Silicon Valley location, across several internal levels. Actual starting pay will be based on job-related factors including: work location, experience, relevant training, education, skill level and performance during interview. Total compensation at Kodiak includes base pay, equity, bonus and a competitive benefits package

California Pay Range

$96,000-$153,000 USD

About Kodiak Robotics

Kodiak Robotics is a startup that is developing autonomous trucks for long-haul freight transportation. The company was founded in 2018 by Don Burnette and Paz Eshel, both former employees of the self-driving truck company Otto. Kodiak's trucks use a combination of sensors, cameras, and software to navigate highways and other roads without a human driver. The company has raised $40 million in funding from investors including Battery Ventures and CRV. Kodiak is headquartered in Mountain View, California, and has a testing facility in North Texas.
Learn more about Kodiak Robotics
Size
101 employees
Market Cap
$347.1 million
Industry
Net Income
-$133.1 million
Founded
2016
NASDAQ

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