The OpportunityJetson is looking for a Social Media Manager to own how we show up across organic social. You will own the strategy, the content, and the results for every channel we're on, and you'll be the one who decides where we should be next. You'll build a brand presence people actually want to follow, and grow a loyal audience that knows Jetson on sight.
What You Will Do- Manage Jetson's presence and voice across all organic social channels, and help make the call on how we show up as our audience and the platforms evolve.
- Own existing channels end to end: content, calendar, community management, and performance.
- Identify and stand up new channels and formats where our audience is, or is heading, from concept through launch.
- Build a UGC engine: sourcing content, clearing rights, and repurposing it across social and other marketing channels.
- Operate like a producer, not just a poster. Spot what's working, pitch original concepts, direct shoots and edits, and push ideas from idea to published.
- Keep a finger on the pulse of platform changes, emerging formats, and internet culture, and turn what you see into content Jetson should be making.
- Actively monitor and engage in relevant Reddit threads, Facebook groups, and other online communities where homeowners discuss heat pumps, electrification, and home energy.
- Track and report on content and channel performance, and use the data to double down on what's working.
- Partner with brand, growth, and customer teams to keep social aligned with broader marketing goals.
What You Will Bring- Previous experience running organic social for a D2C brand, with results you can point to and speak to in detail.
- Comfortable owning the full metrics picture from top-of-funnel reach and engagement down to conversion, and using that data to make the call on what to keep, cut, or optimize.
- Hands-on experience owning influencer, creator, or UGC programs, including sourcing, briefing, and negotiating with creators.
- A strong eye and ear for what makes content work: hooks, pacing, sound, trends, and platform-native storytelling.
- Experience launching a new social channel or content format from the ground up.
- Comfort being both strategist and maker, equally at home shooting and editing content as building a content plan.
- Deep, current fluency in platform best practices and a genuine habit of staying plugged into what's happening online.
- Strong analytical instincts, able to read performance data and turn it into next moves.
- A self-directed, go-getter approach. You spot the opportunity and move on it without waiting to be told.
Job Type:Full-time, Permanent
Pay: $82,000 - $100,000 per annum
Benefits:Dental Care, Vision Care & Life Insurance premiums fully paid by Jetson
Extended Health Care
Disability Insurance
Education Support
Parental Leave Top Up
Equity
Work Location: In person - North Vancouver, BC
Do you feel like you don't have everything that's listed above but can still do the job? If you have the core skills and experience that we're looking for and are willing to use your talent to learn the rest, we encourage you to apply!
