Job descriptionWe're looking for a creative, technically curious, and community-first Social Media & Online Community Manager to elevate IREN's presence across digital channels and build a high-impact community around our AI Cloud and infrastructure solutions. You'll play a critical role in defining IREN's voice online - leading content, growing our digital audience, and fostering trust with customers, engineers, developers, founders, and partners.
You'll collaborate with Marketing, Commercial, Product, and Investor Relations teams to tell compelling stories, create conversation, and help position IREN as a category leader in infrastructure powering AI.
Job requirements- 5 - 10 years of experience in developer community, technical marketing, or social media roles, preferably in cloud, AI, or infrastructure sectors
- Proven ability to grow and engage technical/developer audiences
- Strong writing skills and ability to explain technical concepts in clear, engaging ways
- Familiarity with key platforms popular with tech audiences (X, LinkedIn, YouTube, Discord, Reddit) and community tools/analytics
- Data-oriented mindset to optimize community and content strategies
- Self-starter, collaborative, and comfortable in a fast-paced, high-growth environment
Job responsibilities Reporting to the Social Media Strategist, the Social Media and Online Community Manager is responsible for:
Social media content & execution: - Execute and manage IREN's day-to-day social media presence across X (Twitter), LinkedIn, YouTube, Discord, Reddit, and emerging platforms, in line with the strategy and direction set by the Social Media Strategist. Manage and maintain the editorial calendar, scheduling content in alignment with product launches, events and the Investor Relations calendar, as directed by the Social Media Strategist. Produce and publish content that is relevant, insightful, and visually engaging, working within the approved content pillars and brand guidelines established by the Social Media Strategist
- Developing and implementing a content calendar across key social channels
- Collaborating with Content Marketing, Product Marketing, Commercial and Investor Relations teams to develop reactive content and ensure content consistency and impact
- Manage content scheduling and conduct pre-publish quality checks across all channels, including copy, links, and formatting
Online community growth & engagement:- Moderate and manage day-to-day community activity to ensure productive and inclusive conversation
- Identify and support power users, early adopters, and advocates to drive organic community growth
- Build and nurture IREN's technical community through platforms like Discord and Reddit
- Launch engagement programs (e.g. AMAs, community spotlights, office hours) to foster trust, connection, and two-way dialogue
Apply and uphold IREN's brand voice consistently across all digital touchpoints, in accordance with the guidelines set by the Social Media Strategist brand voice & positioning:- Ensure messaging aligns with IREN's strategic narrative
- Translate technical updates and roadmap developments into audience-appropriate, commercially relevant content
Track platform analytics, community sentiment, and content performance, reporting findings to the Social Media Strategist to inform ongoing strategy insights & feedback loop:- Surface key insights from social and community channels to the Social Media Strategist for real-time optimization opportunities, as well as internal teams (Product, Marketing, Commercial and Investor Relations)
- Provide real-time feedback from users and prospects to inform product positioning and customer experience
Thought leadership & brand activation:- Support campaigns, launches, event activations, and thought leadership initiatives by amplifying IREN's presence online
- Coordinate with the wider marketing and events teams to extend the reach of content and event moments
- Identify opportunities to participate in trending conversations or cultural moments relevant to AI infrastructure and cloud
Job benefits The IREN Package
At IREN, we offer a highly competitive compensation package that includes base salary, annual performance incentives, and opportunities to build long-term wealth through equity programs. These offerings are part of our broader Total Rewards package, thoughtfully designed to support your health, well-being, and long-term success.
Compensation
- Annual compensation range of $95,000 - $130,000K. Actual compensation will be determined based on factors such as experience, qualifications, and market data for the region.
- Total Compensation package may be inclusive of short-term and long-term incentives.
- Relocation (as applicable and based on successful candidate circumstances)
Health & Wellness
- Medical, dental, and vision insurance coverage - 100% company paid for employees, 75% company paid coverage for dependents
- Company-paid life and disability insurance
- Voluntary life, critical illness, and accident coverage available
- Health Savings Accounts (HSA) - when combined with the High-Deductible Health Plan
- Employee Assistance Program and wellness resources
Financial Well-Being
- 401(k) retirement plan with company match
- Financial wellness tools and resources
Time Off & Flexibility
- Paid Time Off (PTO) and paid holidays
- Flexible work arrangements
Growth & Development
- Opportunities for advancement and internal mobility
- Training and personal development opportunities
Lifestyle & Culture
- Company events and team-building activities
We value diverse perspectives and believe that skills can be developed. If you're passionate about this role, we want to hear from you - whether you meet every criteria or not. Your unique experiences might be exactly what we need!
