About the roleAs a Social Media and Influencer Marketing Manager at Injective you will be part of our Marketing team working cross-functionally to lead communications efforts and own Injective's Social Media strategy to accelerate growth and engagement across global markets.
Responsibilities:- Develop Injective's social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations.
- Perform user research and translate insights into positioning and messaging, user education initiatives, and creative assets.
- Plan, execute, and iterate multi-channel marketing campaigns with an experimental and analytical approach, using data to continuously optimize performance.
- Generate, edit, publish, and share engaging daily and weekly content across multiple platforms that educates users and amplifies Injective's brand and ecosystem.
- Partner with Injective's community, external writers, content producers and community moderators to deliver high-quality content creation that will include, but is not limited to, blogs, email newsletters, and how to videos.
- Build and maintain strong relationships with key crypto, tech, and finance influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community.
- Track, analyze and report on web traffic, social growth, engagement, and KOL campaigns.
- Act as an ambassador and educator for the Injective community, managing community and community moderators.
- Manage social media and KOL budgets.
Who you are:- 3+ years of experience in social media, product, or marketing roles in a crypto startup (ideally with a background in layer 1 blockchains).
- Proven track record owning social media or marketing strategies end-to-end: from research and positioning to content, campaigns, and reporting.
- Possess a strong, proven interest in the crypto and RWA space with deep understanding of social media trends, platform best practices, and digital culture.
- Strong ability to translate complex, technical concepts into clear, compelling narratives for different audiences.
- Experience writing both native social content and institutional materials.
- Expertise in developing social marketing strategies that are native to each channel and that can deliver tangible results.
- Hands-on experience in content management across multiple platforms including X, Discord, Telegram and LinkedIn.
- Proven success in influencer marketing or KOL management in Web3/crypto, effectively leveraging KOLs to drive marketing results.
- Strong existing network of Web3 KOLs with demonstrated account management skills to activate impactful campaigns.
- Deep understanding of how paid and organic content and strategies work together.
- Excellent copywriting, communication skills, and storytelling skills.
- Fluent written and spoken English.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
Why work with us?- Competitive salary and INJ token award
- Remote-friendly work environment with flexible hours.
- Unlimited PTO
- Equipment
- Home Office Stipend
- Opportunity to work on cutting-edge blockchain technology in the finance industry.
- Collaborative team culture with opportunities for professional growth and development.
- Global team meet ups.
