1-2 years of experience in social media, email marketing, or digital marketing
Proven ability to grow audiences or improve campaign results
Strong writing skills with an instinct for tone and brand voice
Hands-on experience with at least one major social platform (Instagram, LinkedIn, TikTok, or YouTube)
Experience with HubSpot or similar email platform (Mailchimp, Klaviyo, etc.)
Ability to analyze data and extract actionable insights
A proactive mentality with a bias for action
Responsibilities
Manage Zoe's social media channels across platforms like Instagram, Facebook, LinkedIn, YouTube, and TikTok
Collaborate with external agencies to ensure content is on brand and delivered on schedule
Develop and maintain a content calendar for campaigns and announcements
Engage consistently with the community, responding to comments and DMs
Identify and act on trends to leverage them for Zoe's growth
Track and report performance metrics weekly, making adjustments based on data
Oversee email marketing strategy in HubSpot, writing engaging newsletters
Benefits
Competitive salary and benefits package
Healthcare, Dental, and Vision Coverage
Commuting and Gym benefits
401(K) retirement plan
3 weeks paid time off (PTO)
Breakfast catered on Tuesdays and Lunch on Fridays
Opportunity to shape company culture as an early team member
Full Job Description
Team: Marketing
Location: New York, NY
Reports to: Head of Marketing
About the Role
We are looking for a Social Media and Email Marketing Specialist who cares deeply about results. Not just posting content but building real community and driving real growth. This person owns Zoe's social media presence and email marketing day-to-day. They know how to work with creative partners, write in a brand voice, and turn every send and every post into a lesson that makes the next one better.
What You'll Own
Social Media
Run Zoe's social media channels across all active platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
Work closely with external content creation agencies, keeping them on brief, on brand, and on time.
Build and maintain a content calendar that supports campaigns and key announcements.
Engage the community every day: respond to comments, answer DMs, and start real conversations with our audience.
Spot trends fast and turn them into on-brand opportunities for Zoe.
Track performance weekly, report clearly, and adjust with purpose.
Email Marketing
Own Zoe's email marketing strategy inside HubSpot
Write and design newsletters that people actually want to read
Run experiments constantly (subject lines, send times, formats, segmentation) to improve opens, clicks, and conversions
Analyze every send, pull the key insights, and use them to make the next one better
What We're Looking For
You are hungry. You do not wait to be told what to do next. You see something that can be better, and you go fix it. You bring energy and attention to detail in equal measure.
You bring:
1-2 years of experience in social media, email marketing, or digital marketing
A track record of growing audiences or improving campaign results through your own work
Strong writing skills and an instinct for tone and brand voice
Hands-on experience with at least one major social platform (Instagram, LinkedIn, TikTok, or YouTube)
Experience with HubSpot or a similar email platform (Mailchimp, Klaviyo, or similar)
Comfort reading data and turning it into clear takeaways
A bias for action. You test, learn, and move fast
Nice to Have
Experience in fintech, personal finance, or consumer brands
Familiarity with managing agencies or freelancers
Basic understanding of paid social to complement organic efforts
Why Zoe
High-growth fintech with real venture backing and a proven product
A role with real ownership from day one
Competitive salary & benefits
A front-row seat to how a fast-growing fintech scales its brand
Benefits
Estimated Base Salary Range: $80,000- 100,000 depending on experience, skills, training, certifications, and education.
Healthcare, Dental & Vision Coverage
Commuting & Gym benefits
401(K)
3 weeks PTO
Breakfast provided on Tuesdays, Lunch provided on Fridays
As an early member of our team, you'll have a rare opportunity to influence the culture of a fast-growing company.
